Specialist, Analytics

Havas Group • New York, NY

1d • $70,000 - $75,000

About The Position

Havas Media North America is seeking a Specialist to join the Analytics Team. As part of our global community of 10,000 team members, we are committed to using Meaningful Media to create a meaningful difference for brands, businesses, and people. The Analytics group provides leading-edge expertise, methodologies, and delivery of media and marketing measures and analysis. This team is responsible for deriving consumer and marketing insights and recommendations that optimize current and future cross-channel media plans. Specialists bring qualities such as intellectual curiosity, problem-solving skills, determination, and creativity to our client work. In this role, the Specialist supports client account teams in defining new measures, metrics, and processes to enable tracking, measurement, reporting, and analysis across all channels, including traditional media (offline), new media (online), search, mobile, and social. Specialists are involved in the day-to-day execution and optimization of various client accounts and work alongside a talented team in Analytics, Media, Strategy, and Creative to drive results for our clients. A DAY IN THE LIFE MIGHT LOOK LIKE: Collaborate with the digital media team to design measurement plans that align with client goals and objectives, while mentoring junior team members. Conduct analyses, interpret results, and synthesize actionable recommendations. Work closely with media teams to assess campaign measurement and data requirements (e.g., third-party measurement, site tagging). Deliver reports to evaluate the effectiveness of digital media advertising programs, including search engine marketing, display, mobile, social, and video, incorporating strategic insights and optimization recommendations. Analyze site behavior using web analytics tools to identify areas for improvement. Contribute to test and learn programs and opportunities. Conduct primary and secondary research on best practices and market trends.

Requirements

• 1-3 years of experience in online media and campaign measurement or relevant business experience in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or Finance.
• Undergraduate degree with a focus in relevant fields (e.g., Marketing, Business, Finance, Statistics, Analytics, or Economics).
• Strong customer service orientation with excellent interpersonal, organizational, communication, problem-solving, and decision-making skills.
• Ability to evaluate and quantify campaign results, developing clear action items and optimization recommendations.
• Proficient in data management using Excel, with the ability to translate findings into client-facing PowerPoint presentations.
• Understanding of online advertising planning, buying, and performance metrics.
• Proficient in extracting data from ad serving and measurement platforms (e.g., Campaign Manager, Meta, GoogleAds, etc.).
• Experience with third-party measurement solutions and reporting (e.g., brand lift, incremental sales lift).
• Experience using SQL and BigQuery.
• Commitment to ethics and values consistent with Havas Media’s high standards.
• Self-motivated with the ability to multitask and thrive under tight deadlines.
• Naturally inquisitive with a strong research capability.
• Strong communicator.
• Detail-oriented with exceptional critical thinking and problem-solving abilities.
• Resourceful and knowledgeable enough to work independently and demonstrate initiative

Responsibilities

• Collaborate with the digital media team to design measurement plans that align with client goals and objectives, while mentoring junior team members.
• Conduct analyses, interpret results, and synthesize actionable recommendations.
• Work closely with media teams to assess campaign measurement and data requirements (e.g., third-party measurement, site tagging).
• Deliver reports to evaluate the effectiveness of digital media advertising programs, including search engine marketing, display, mobile, social, and video, incorporating strategic insights and optimization recommendations.
• Analyze site behavior using web analytics tools to identify areas for improvement.
• Contribute to test and learn programs and opportunities.
• Conduct primary and secondary research on best practices and market trends.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level