Specialist, Email Marketing

Resorts World Las Vegas•Las Vegas, NV

About The Position

The Email Marketing Specialist will support the execution and optimization of email and SMS campaigns that drive engagement, revenue, and customer loyalty. This role combines creative precision with data-driven strategy, ensuring flawless campaign deployment, insightful performance analysis, and alignment with brand voice and audience segmentation. Working closely with the Email Marketing Manager, the specialist will help bring multi-channel campaigns to life through dynamic content setup, QA, testing, reporting, and automation workflows.

Requirements

2–4 years of hands-on experience with email marketing platforms (Salesforce Marketing Cloud, Adobe Campaign, Oracle Responsys, or similar).
Proficiency in HTML/CSS for email and comfort with dynamic tags or AMP script-like scripting.
Strong understanding of deliverability, CAN-SPAM compliance, and email best practices.
Analytical mindset with experience interpreting campaign data and building performance reports.
Excellent attention to detail and ability to manage multiple deadlines simultaneously.
Familiarity with SMS, push notifications, or customer data platforms (CDPs).
Ability to work varied shifts, including nights, weekends, and holidays.
At least 21 years of age.
High School Diploma or equivalent.
Proof of eligibility to work in the United States

Nice To Haves

Bachelor’s Degree in Marketing or Communications; or equivalent education and experience.
Previous experience in a luxury hospitality or entertainment environment.
Previous experience working in a global advertising agency.

Responsibilities

Build and deploy promotional, lifecycle, and triggered email and SMS campaigns using the company’s ESP or marketing automation platform.
Code responsive HTML emails from templates and ensure proper rendering across devices and email clients.
Manage audience segmentation, suppression lists, personalization tokens, and dynamic content blocks for targeted messaging.
Conduct thorough pre-send QA, including link checks, image rendering, tracking, alt text, and compliance with CAN-SPAM regulations.
Coordinate creative assets, copy, and campaign approvals across internal teams to meet deadlines.
Set up and analyze A/B tests for subject lines, creative variations, and send times to optimize performance.
Monitor key KPIs such as delivery, open rate, click-through rate, conversions, unsubscribe rate, and revenue attribution; provide post-send reports with actionable insights.
Support the development and documentation of automated workflows and triggered communications to enhance lifecycle marketing efforts.
Use personal device/cellular phone for job related operational tasks, job duties, review of company documents, etc.
Perform other job-related duties as requested.