Specialist, Events and Experiential Marketing

Checkout.com • New York, NY

1d • Hybrid

About The Position

Join Checkout.com's Global Events and Field Marketing Team as a Senior Events and Experiential Marketing Specialist. Support the end-to-end management and execution of hosted and sponsored events to drive business growth by partnering closely for our North American commercial teams. Collaborate with expert regional marketers to develop and implement a comprehensive account-based marketing strategy, encompassing events, experiential marketing activities, and global initiatives. Your attention to detail, planning skills, and data-driven mindset ensure events align seamlessly with strategic goals.
How you’ll make an impact: As the Events and Field Marketing Specialist, you'll support the execution of our field events. You will work to build strong relationships with commercial teams and collaborate cross-functionally. Your responsibilities will span the entire event lifecycle, including:

Requirements

• Proven experience in a similar role (3+ years), preferably in payments, fintech, or related sectors, or within an event agency.
• In this hands-on and high-impact role, you're a self-starter, passionate about data, and proactive in pursuing new ideas.
• Excellent organisational and project management skills, with the ability to juggle multiple projects effectively.
• Ability to establish relationships with stakeholders of all levels to drive excellent collaboration.
• Exceptional writing, communication, and presentation skills with good attention to detail.
• Operational proficiency in event management software, marketing automation, and CRM systems (e.g., Salesforce, Pardot, Zoom, or other).
• Willingness and ability to travel 20%-40% of the time for event management.

Responsibilities

• Assist in developing and executing a regional event strategy, including the management of regional events, field marketing activities, and participation in major global initiatives, ensuring high-quality execution and alignment with company goals.
• Support end-to-end event planning, including vetting, sourcing, budget management, and on-site execution, while coordinating with cross-functional teams for seamless event experiences.
• Contribute to creating audience acquisition plans grounded in data-driven insights to drive pipeline generation.
• Leverage your customer-centric proficiency to help build audience targeting based on inputs (e.g., TAM, ICP, Personas).
• Assist in managing key performance indicators (KPIs), reporting, data analysis, and providing comprehensive program performance summaries with actionable recommendations.
• Work with the team to identify new ways of optimising activity against KPIs.
• Help with the meticulous planning and management of events, optimising processes for scalability and efficiency, and contribute to documentation of processes.
• Use your excellent communication skills to convey complex thoughts and manage multiple external parties effectively.
• Demonstrate strong project management skills, helping to deliver programs and activities within the team with the guidance of senior members.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed