Specialist, Field Marketing

Red Bull•San Francisco, CA

18h•$70,000 - $90,000

About The Position

Reporting to the Manager of Field Marketing, the Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in making Red Bull the number one brand in their region. The FMS serves as the face of Red Bull in the local market, representing the brand in the most relevant way while aligning with global and national strategies and priorities. The FMS is responsible for gathering key local insights by building strong networks with specific communities and key local environments, including important local content creators. They provide input to design and implement innovative marketing initiatives that reflect local needs and characteristics across the four pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications, leveraging both On-Premise and Off-Premise channels. The Field Marketing Specialist works primarily in the field, manages a local team of Student Marketeers, and brings the World of Red Bull to life on campus and in the broader market, reaching new consumers at key entry points.

Requirements

2+ years of marketing experience.
Proven experience leading teams and managing people.
A strategic thinker who takes initiative, assumes ownership, and makes things happen.
A connector with excellent communication and networking skills, able to open doors and generate enthusiasm for ideas.
Strong “can-do” attitude, striving for perfection and demonstrating meticulous attention to detail in every project.
Demonstrated leadership and motivational abilities, with a talent for cultivating a strong team environment.
Skilled in analysis, planning, budgeting, and project management.
A creative thinker with a track record of implementing new ideas and evaluating their results.
Bachelor’s degree or equivalent professional experience.
Fluency in English; additional language skills are an advantage.
Excellent communication skills, including strong presentation and training abilities.
Must possess a valid U.S. driver’s license.

Responsibilities

CONSUMER COLLECTING PROGRAM MANAGEMENT Set clear goals with the Consumer Collecting Manager (CCM) and the Field Marketing Manager (FMM) to drive product trial that engages new users and expands the consumer base both on and off campus in your region.
Communicate clear expectations and guidelines to Student Marketeers so they can effectively plan and execute trial‑driving activities in the market and within student life during key moments and consumption occasions.
Ensure there is a strong sales support program in place to drive distribution, excite the trade, and improve in‑store visibility in and around the university.
Work with your team to create exciting and relevant university initiatives that build brand awareness and foster brand love among students.
Use program tools and reporting features to manage an effective program that focuses on the right student groups, tracks performance, and identifies opportunities to reach new consumers, thereby enabling a smarter program.
Coach and empower each team member in the planning process to ensure a constant flow of fresh mission ideas that help grow the user base.
Manage sampling requests, both external and internal, ensuring they align with broader priorities.
Ensure effective consumer interactions that lead to positive trial, addressing and overcoming barriers and negative perceptions when necessary.
PEOPLE MANAGEMENT Source and hire Student Marketers who are an uncompromising fit with the brand and who have the skills and attitude required to support all business priorities.
Implement and maintain national recruitment, onboarding, and training modules to ensure consistency.
Train and lead Student Marketers using an empowerment-based approach, encouraging them to take ownership of their own targets, contribute to business impact, and create development opportunities for the highest-performing Student Marketers.
Lead a strong Team Leader program.
PREMIUM APPEAL OF LOCAL PRIDE Create and support key events, experiences, and marketing opportunities that align with Red Bull’s brand values and are relevant to local consumers—both in the market and on campus—with a strong focus on participation.
Assist in delivering a program that maintains the right balance of third‑party event partnerships across relevant sports and cultural scenes, both on and off campus.
Identify local opinion leaders at both the collegiate and market levels within relevant Red Bull scenes, and collaborate with the Field Marketing Manager (FMM) to bring them into the World of Red Bull.
Play a key role in the high‑quality implementation of national and global events and projects.
Integrate indirect sampling initiatives into the plan to extend reach into occasions that are difficult to access and where we can pleasantly surprise consumers.
Activate national pillars, events, and global brand projects in and around universities, delivering on the core objectives of the program.
MARKETING INNOVATION Work closely with the FMM to develop, take ownership of, and implement new ideas that are locally relevant and complement the activation of global and national initiatives.
Involve the Consumer Collecting team in generating ideas for the field, and leverage their personal university lifestyles to identify technology-, digital-, and social media–driven consumer trends at an early stage.
Lead the creative process with Student Marketeers to ensure a constant flow of new ideas that build loyalty among the student audience (for example, through focus groups).
Understand the consumer landscape and how to approach and reach a wide variety of consumers in different consumption occasions, using both direct and indirect sampling in ways that are relevant to them.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE Act as a role model and consistently demonstrate Red Bull’s values in a motivating and inspiring tone of voice.
Ensure that you have the correct programs in place, in the right locations, to reach your target group.
Be flexible with resources so that we are always “fishing where the fish are.”
Improve the efficiency of our programs by using the appropriate program tools to ensure we are set up for success.
Support the local logistics system to ensure that the right tools, warehousing, and management are in place to meet local needs, while maintaining a premium appearance and high standards of tool management.
Support the national operations team in managing product stock with discipline.
Carry out regular maintenance and management of program tools, the Mini fleet, and other branded items, ensuring they are always kept in premium condition.