Specialist I-II, Communications

Southern Company • Atlanta, GA

9h • Hybrid

About The Position

The Marketing Communications Specialist is responsible for coordinating and
executing customer acquisition, retention, and loyalty marketing programs. This
role manages end-to-end production of marketing communications, with a strong
focus on the execution of direct mail and email campaigns and serves as the
day-to-day liaison with print and incentive vendors. The Specialist leads
assigned projects from approved marketing request through in-market launch,
ensuring flawless execution and alignment with brand and business objectives.

Requirements

• 3–5 years of experience in marketing communications, direct response, or related field.
• Demonstrated success managing multiple projects simultaneously and meeting deadlines.
• Experience collaborating with cross-functional teams and external vendors.
• Exceptional analytical and communications skills.
• Excellent problem-solving skills
• Strong attention to detail.
• Proficient with MS Office Suite
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Nice To Haves

• 7+ years of experience in marketing communications or direct response marketing.
• Experience in email and/or digital marketing in a service-oriented industry (utilities, financial services, telecom, insurance, or warranty).
• Experience managing social media or digital content campaigns.
• Experience in the energy industry is a plus but not required.

Responsibilities

• Develop and produce direct response creative materials (direct mail, email, etc.) to support acquisition, retention, and loyalty initiatives.
• Manage all aspects of marketing program execution, including copy and design development, cost estimation, timeline management, print production, and quality assurance.
• Coordinate with internal teams and external partners to ensure campaigns are delivered on time, on budget, and aligned with marketing goals.
• Oversee maildrop scheduling and call volume coordination with the call center to optimize program performance and customer experience.
• Monitor and report on campaign performance metrics to evaluate ROI and identify opportunities for optimization.
• Assist with budget tracking and vendor invoice processing.
• Stay current on marketing best practices, competitive trends, and emerging technologies to inform future program development.
• Coordinate copy development and implementation for customer communications such as on-hold messaging, bill inserts, and statement messages.
• Partner with the Advertising Agency of Record on creative development and production.
• Serve as the marketing liaison to the company’s call center to ensure alignment of messaging and customer engagement strategies
• Ensure accurate and timely rollout of marketing programs across all customer touchpoints, including call centers.
• Develop call center scripting and sales tools to support marketing initiatives; participate in training sessions and focus groups.
• Continuously identify opportunities to enhance efficiency, quality, and customer engagement outcomes.

Benefits

• Southern Company invests in the well-being of its employees and their families through a comprehensive total rewards strategy that includes competitive base salary, annual incentive awards for eligible employees and health, welfare and retirement benefits designed to support physical, financial, and emotional/social well-being.
• This position may also be eligible for additional compensation, such as an incentive program, with the amount of any bonus/awards subject to the terms and conditions of the applicable incentive plan(s).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees