Specialist, Lifecycle Marketing (Email & SMS)

Chicago Fire • Chicago, IL

2d • $55,000 - $60,000

About The Position

Chicago Fire Football Club is seeking a Specialist, Lifecycle Marketing to join the Marketing team. This role will report to the Manager, Lifecycle Marketing and support the execution of CRM-driven campaigns across Email and SMS that engage, retain and grow the Club’s fanbase. In this role, the individual will serve as the primary executor for Email and SMS campaigns, helping bring lifecycle campaigns and automated journeys to life. They will support the development of personalized, data-driven communications that enhance the fan experience and drive measurable results. The ideal candidate is an analytically minded, detail-oriented marketer with strong written communication skills, eager to learn new systems, thrive in a fast-paced environment and passionate about sports — particularly soccer.

Requirements

• At least 2-3 years of experience in lifecycle marketing, CRM, marketing automation platforms and/or related internships and education.
• Ability to leverage a technical mindset with a creative and analytical approach to problem solving.
• Ability to manage priorities and coordinate tasks to solve day-to-day challenges in a fast-paced environment.
• Excellent written and verbal communication, organizational and project management skills.
• Must display a strong work ethic and desire to build a career in professional sports.
• Ability to work non-traditional hours, in non-traditional settings, including all home games (or other work events) that fall on nights, weekends and/or holidays.

Nice To Haves

• Bachelor’s Degree or equivalent in marketing, digital marketing, business, analytics or a related field.
• Experience with Email, SMS and/or other digital marketing automation platforms and systems (Salesforce Marketing Cloud, Attentive).
• Experience working in a fast paced or start-up environment.

Responsibilities

• Lifecycle Campaign Execution Build, QA and deploy Email and SMS campaigns within Salesforce Marketing Cloud and related platforms (Attentive).
• Support the execution of automated lifecycle journeys, including lead nurture, conversion and retention programs.
• Assist in the implementation of multi-channel campaigns that align with Marketing, Ticketing, Corporate Partnerships and Soccer Business initiatives.
• Maintain campaign calendars and ensure timely, accurate delivery of all communications.
• Segmentation & List Management Execute audience segmentation and targeting strategies based on fan data and behavioral triggers.
• Own list pulls, suppression management and contact strategy execution to ensure campaign accuracy and efficiency.
• Collaborate with internal teams to ensure data integrity and proper campaign setup.
• Testing & Optimization Assist in A/B testing across subject lines, creative messaging and send times.
• Analyze campaign performance and identify optimization opportunities.
• Translate performance insights into actionable recommendations to improve engagement and conversion rates.
• Reporting & Insights Track and report on core lifecycle KPIs including open rates, click-through rates, conversions and revenue performance.
• Support weekly and monthly reporting processes with clear, concise performance summaries.
• Partner with the Manager, Lifecycle Marketing to align campaigns with broader business objectives.
• Completion of Other Duties as Assigned

Benefits

• Official Chicago Fire FC Website
• Chicago Fire FC is committed to fostering, cultivating, and preserving a culture of diversity, equity, accessibility, and inclusion.
• CFFC is committed to providing equal employment opportunity and maintaining a workplace for employees and applicants for employment that is free from discrimination.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level