About the position
The Marketing Automation Specialist is responsible for the execution and optimization of JCB North America's marketing automation using Eloqua. This role will execute automation workflows, and email marketing programs while ensuring effective lead scoring, segmentation, and engagement tracking. The Marketing Automation Specialist will work closely with the Marketing Operations Manager to integrate Eloqua with Salesforce, enhancing the efficiency and effectiveness of marketing efforts.
Responsibilities
- Develop and maintain automated workflows to support lead nurturing and customer engagement.
- Support email marketing programs, including campaign creation, segmentation, and performance tracking.
- Design and optimize lead scoring models to enhance marketing and sales alignment.
- Collaborate with the CRM Manager to ensure seamless data integration between Eloqua and Salesforce.
- Analyze key performance metrics and provide data-driven insights to improve marketing effectiveness.
- Ensure compliance with data privacy regulations and email marketing best practices.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience in marketing automation.
- Strong understanding of lead scoring, segmentation, and marketing automation best practices.
- Experience integrating marketing automation platforms with CRM systems, preferably Salesforce.
Nice-to-haves
- Eloqua certification or extensive hands-on experience with the platform.
- Experience working in B2B marketing, preferably in manufacturing or heavy equipment industries.
- Knowledge of demand generation strategies and customer journey mapping.
