Sr. Affiliate Marketing Manager , Amazon Music

Amazon • Culver City, CA

1d

About The Position

We are looking for an experienced Sr. Affiliate Marketing Manager to join our
Amazon Music team and help driving WW customer acquisition. You will define,
execute, and measure Affiliate marketing from strategy to execution to drive
scalable growth for the business. This marketing leader will be passionate about
measuring ROI, as well as a thinking big to develop capabilities to optimize.
This person will build highly impactful acquisition campaigns and test into
white space opportunities. An entrepreneurial spirit, a creative mindset for
pushing boundaries, and the ability to work effectively with a large number of
partners and international stakeholders are some of the key skills we are
looking for.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• 6+ years of experience in affiliate marketing, partnership marketing, paid marketing or a related field.
• Experience in advanced fraud detection mechanisms and tools
• Experience with modern BI tools like Tableau, Google Analytics, Adobe Analytics, Amazon Quick Sight, or similar

Nice To Haves

• 8+ years in Affiliate Marketing managing acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media & entertainment industry.
• Demonstrated high level leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives
• Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities.

Responsibilities

• Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management
• Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting
• Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives
• Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements
• Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps
• Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap.
• Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality.
• Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams etc.)
• Develop the strategy for channel growth in emerging markets.
• Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance.
• Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free.
• Partner with strategic cross-functional teams to support GTM plans for upcoming product launches
• Develop and execute the affiliate marketing strategy to acquire new Amazon Music subscribers and users through partnerships
• Identify, recruit, and onboard high-performing affiliate partners that align with the Amazon Music brand and customer base
• Negotiate and manage affiliate program terms, commission structures, and campaigns with partners
• Monitor affiliate program performance and optimize campaigns to maximize subscriber/user acquisition and revenue
• Create compelling affiliate marketing assets, promotional materials, and toolkits to enable partners to effectively promote Amazon Music
• Collaborate cross-functionally with the Amazon Music marketing, content, and product teams to integrate affiliate campaigns
• Analyze affiliate program data to identify trends, insights, and opportunities for growth
• Stay up-to-date on affiliate marketing best practices, tools, and industry developments

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed