Sr Analyst, Omni Commerce (Digital Coupons)

WK Kellogg•Battle Creek, MI

1d•Hybrid

About The Position

At WK Kellogg Co, we exist to create joy and connection to inspire Gr-r-reat days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort. JOB OVERVIEW This role exists to lead the planning, execution, and performance management of digital coupon programs across key national coupon vendors. The Senior Analyst, Omni Commerce (Digital Coupons) partners with omni‑commerce leads, agencies, and vendors to ensure digital coupons are executed accurately, optimized in‑flight, and measured for incremental impact. The role drives data‑backed recommendations to improve efficiency, effectiveness, and ROI of digital coupon investments.

Requirements

Bachelor’s degree in business, marketing, or a related field
2–4 years of relevant professional background, including 2+ years supporting promotions, digital coupons, or commerce analytics
Hands‑on use of digital coupon vendor portals (e.g., Ibotta, Inmar, Neptune, NCH)
Exposure to CPG or retail environments, with involvement in retailer‑specific promotional execution
Proven ability to evaluate promotional performance, including ROI, incrementality, and test‑and‑learn initiatives
Demonstrated success partnering with external agencies or vendors to execute and manage digital programs
Proficiency with analytics and reporting tools (e.g., Excel, dashboards, or BI platforms) to analyze performance and inform decisions
Highly organized and structured, with the ability to manage multiple projects simultaneously
Strong communication and presentation skills, with the ability to clearly convey insights and recommended actions
Ability to synthesize and interpret data from multiple disparate sources into concise, action‑oriented recommendations

Responsibilities

Work with cross-functional partners to establish annual and quarterly digital coupon plans across brands and vendors
Engage digital coupon vendors to solicit and review program estimates
Partner with the coupon agency to finalize program estimates, OCR creation, PO management, and proof verification
Facilitate entry of digital coupon assets into vendor portals, with a primary focus on Ibotta
Maintain weekly tracking of digital coupon performance and pacing across platforms, pulling data from vendor portals and monitoring redemptions
Conduct ongoing QA of redemptions and estimate‑versus‑actual reconciliation
When coupons are not pacing as planned, partner with the coupon agency or vendor to recommend and implement adjustments
Act as a thought partner to omni‑commerce and sales leads by aligning national plans to retailer‑specific coupon calendars
Partner with omni-commerce leads on understanding total promotional pressure and integrate coupons into retailer plans
Complete promotional analysis using analytics tools to inform digital coupon strategy based on competitive intelligence and pricing and promotional trends
Partner with agency teams on monthly reporting, translating performance insights (cost, redemptions, units, estimate versus final) into optimization recommendations
Create post‑campaign summaries, including key metrics and recommendations
Support test‑and‑learn pilots across vendors and/or retailers
Partner with the marketing analytics team on measurement and ROI evaluation, including assessment of incremental impact versus base sales
Provide recommendations for future coupon depth, timing, and retailer prioritization