Sr. Analyst, Strategy and Analytics
About The Position
The Senior Analyst for the Strategy & Analytics team at Hollywood Park will be responsible for owning the most complex business analytics priorities for SoFi Stadium, YouTube Theater, and the Hollywood Park campus. In this role, you will be a primary stakeholder in operational projects for the Ticketing, Partnerships, Suites, Concessions, Merchandise, & Event/Parking Operations teams. You will use a robust analytical skillset to deliver insightful analysis based on advanced analytical models. Your work will be used by department heads at Hollywood Park and SoFi Stadium to help drive better and more strategic business decisions. Our ideal candidate thrives when dealing with complex problems and ambiguity by using a variety of analytical tools to find answers. They have experience in solving common pain points for sports teams and stadiums. are hungry to learn and remain adaptable to shifting priorities. They are comfortable working with large amounts of data with high attention to detail. They will take the initiative to go deeper into data to pull out the most helpful insights for the organization. This role will play an integral part in identifying areas to drive consumer revenue growth and setting the standard for events at SoFi Stadium.
Requirements
- BA/BS college degree or its equivalent in relevant area – Data Science, Economics, Statistics, Mathematics, Business Administration.
- 3-4 years of experience in data analytics or business intelligence, experience with sports team or club.
- Expert proficiency with Microsoft Excel and PowerPoint.
- Advanced proficiency with visualization tools (Tableau and Google Looker expertise is a plus).
- Advanced proficiency with ETL and other data workflow tools (Alteryx, Matillion, etc).
- Proficient with common data languages (SQL, Python, R, etc).
- Ability to think critically and analyze data from a variety of sources.
- Highly organized and detailed orientated.
- Excellent communication, presentation, and relationship management skills.
Nice To Haves
- MBA or Master’s Degree in Data Analytics, Computer Science, Business Intelligence, Statistics or Mathematics is a plus.
- Experience using workflows for automation purposes is a plus.
- Proficiency with Ticketmaster / Archtics Data Platform preferred.
- Familiarity with Google Cloud Data Platform (Big Query, Looker, GA4, etc.).
- Demonstrated success using statistical, quantitative modeling, and forecasting methods (e.g. R, Python), a plus.
- Experience working on projects related to pricing, retention, lead scoring, survey research is a plus.
- Capable of working on multiple projects simultaneously, highly collaborative, able to build long-term relationships with cross-functional teams.
Responsibilities
- Run regular reports and analyses using a variety of tools (Alteryx, Snowflake, SQL server, Tableau, Google Looker, etc.)
- Develop and maintain complex, multi-layered dashboards to enable clear visibility into gameday and business performance
- Synthesize insights from regular reports and send findings to stakeholders on regular cadence.
- Extract, join, and transform data from a variety of databases and data sources (Snowflake, Google BigQuery, SFTPs, etc.).
- Assure data quality by conducting regular quality assurance checks against source systems.
- Collaborate with in-house data engineers and third-party data technology partners to maintain clean data environments for analytics use cases.
- Build automated data pipelines into CRM (Salesforce) for efficient sales targeting.
- Develop data workflows for a variety of operational use cases.
- Apply advanced analytics techniques (statistical-modeling / model visualization) to extract actionable insights through analysis of large-scale, high-dimensional data from a variety of data sources.
- Analyze guest feedback surveys to identify areas of opportunity to improve event operations and guest experience.
- Develop and maintain lead scoring models for premium sales teams using a variety of data source inputs.
- Analyze SoFi Stadium operations including parking, ingress, concessions/merchandise, and retail district data to develop initial insights and recommendations for operational improvements.
- Perform ad-hoc analyses to support key business objectives from a variety of departments.
- Create presentations to share insights with department leaders.
- Assist on some football gamedays and variety of other SoFi Stadium events.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
