Sr Area Marketing Manager, Oncology (West)

About the position

Join Natera as a Sr Area Marketing Manager to play a critical role in driving awareness and adoption of our cutting-edge molecular residual disease (MRD) test Signatera® for oncology healthcare providers. This is a unique opportunity to contribute to the growth of our suite of oncology products, including Altera™, and Empower™, that are transforming cancer care and advancing precision medicine. Reporting to the Director of Oncology Marketing, you will oversee marketing efforts in a designated region (e.g., West, Northeast, South, or Central US) to engage providers in peer-to-peer discussions about the use of MRD in oncology practice and in regional cancer centers.

Responsibilities

• Collaborate Across Teams and with KOLs: Partner with Medical Affairs and Sales teams to develop and execute peer-to-peer programs and build educational tools. Develop and maintain relationships with key opinion leaders (KOLs).
• Customize Education: Identify the most effective channels to reach medical oncologists and surgeons and adapt national campaign messages.
• Support Regional Events: Assist in content development for regional HCP programs, tumor boards, and congresses. Manage timelines and budgets effectively.
• Analyze and Report Insights: Gather and analyze customer feedback, competitive data, and market trends to refine marketing strategies. Track effectiveness of regional campaigns.

Requirements

• Bachelor’s degree in a related field required (B.A. or B.S.); advanced degree (MBA, M.S.) preferred.
• Minimum of 5 years in healthcare product marketing, product management, sales, medical affairs, or strategic consulting.
• Experience in life sciences, health technology, or diagnostics is required.
• Oncology experience is strongly preferred.
• High integrity and strong interpersonal skills to build lasting relationships with stakeholders.
• Excellent project management skills with strong attention to detail and ability to manage timelines effectively.
• Proven ability to synthesize clinical information and develop concise, impactful promotional materials.
• Strong written and verbal communication skills, including proficiency in presenting technical content to diverse audiences.
• Collaborative mindset with the ability to lead and align cross-functional teams.
• Analytical, problem-solving mindset with experience gathering customer insights and translating them into actionable strategies.
• Familiarity with digital marketing channels and field marketing tactics is a plus.
• Proficiency in Microsoft PowerPoint, Excel, and CRM platforms like Salesforce.

Benefits

• Comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents.
• Free testing for Natera employees and their immediate families.
• Fertility care benefits.
• Pregnancy and baby bonding leave.
• 401k benefits.
• Commuter benefits.
• Generous employee referral program.