Sr Art Director

Smartly•New York, NY

About The Position

Smartly is a leading AI-powered creative advertising technology company. SparkWorks, our in-house creative technology team, builds and scales performance-first creative solutions for global brands and advertisers. We’re at the forefront of digital advertising innovation, combining design, campaign strategy, and Smartly’s tech to deliver powerful creative that performs. We are seeking a visionary, creative technologist who can handle the everyday production for our global creative service clients. Aside from production, your role includes strategic planning as a client-facing creative partner. As a Senior Art Director and part of our global creative services team, you will help our clients improve and plan their social advertising campaigns. You will consider the client’s current offering and partner with them to set the visual strategy going forward. In addition, you will have the chance to work closely with our developers to create fully automated creative tools on our platform. A strong, relevant portfolio is required, showcasing your ability to concept, design, and execute impactful creative for paid social and digital campaigns.

Requirements

7+ years as an Art Director or Digital Designer with experience in performance marketing and paid social.
A portfolio that speaks for itself: performance-first campaigns, scalable systems, motion/2D/3D work a plus.
Mastery of Adobe Creative Suite; familiarity with Figma and motion tools welcomed.
Deep knowledge of social platforms and how creative drives performance across audiences and placements.
Strong communicator with the confidence to present work, lead conversations, and build trust with clients and partners.
Experience working with SaaS tools or in ad tech — and the ability to translate technical capabilities into compelling creative.
Proficiency in cloud-based tools (Google Workspace, Highspot, etc.).

Responsibilities

Lead visual strategy, concept development, and design execution for high-performing campaigns across Meta, TikTok, Pinterest, Snap, Google, and more.
Create prototypes and mockups that bring campaign ideas to life across funnel stages and formats.
Build scalable, modular frameworks for international and multi-platform execution — from localizations to template systems.
Partner directly with clients as a creative advisor, offering guidance on best practices, testing strategies, and performance optimization.
Collaborate with developers and production teams to co-create automated solutions within Smartly’s Creative Suite.
Provide product feedback to help improve our creative tools and better align them with real-world needs.
Contribute to a vibrant creative culture — where ideas are shared freely, TikToks are judged ruthlessly (in a good way), and good design always wins.