Sr Brand Manager - Chunky

Campbell's • Camden, NJ

5d

About The Position

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here… Dream big and use your exceptional strategic mindset to chart the next chapter for the brand. Define and develop brand positioning and consumer proposition and unlock future growth spaces and addressable markets. Develop annual and strategic plans and partner with communications and innovations teams to bring to life the best additions in our lineup. Navigate between the day-to-day business deliverables and setting the long-term course for growth and success. What you will do… With a keen eye on industry trends and customer insights, you will develop and execute comprehensive marketing strategies that align with our long-term business goals. Implement your strategic vision through relevant innovation, compelling marketing activation and key selling strategies in partnership with sales. Inspire and influence cross-functional teams, fostering collaboration, and ensure a cohesive approach to marketing initiatives. Your collaboration extends to external agency teams, where you will skillfully manage partnerships to deliver outstanding results. Manage brand P&L via monthly Integrated Business Planning process in partnership with finance, sales & demand partners. This includes owning consumption drivers, marketing budget, risks/opportunities and overall narrative to leadership. With a growth mindset, you will proactively recommend and implement adjustments to our plans to maximize success. Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives. Lead the Chunky Brand Marketing team, including coaching and developing 3 direct reports (Sr. ABM, ABM and Brand Analyst). Who will you work with… Reports to Brand Director – Ready-to-Serve Brand Marketers Consumer Experience/Activation COE Cross-functional partners (Sales, Supply Chain, Finance, etc.)

Requirements

• Bachelor’s Degree Required
• 8+ years’ experience in consumer brand management with positions of increasing responsibility (Note that MBA may count for some experience)
• Experience running a brand inclusive of campaign planning and media/measurement
• Experience managing direct reports

Nice To Haves

• MBA
• CPG experience strongly preferred
• Food/Beverage industry experience a nice plus

Responsibilities

• Develop and execute comprehensive marketing strategies that align with our long-term business goals.
• Implement your strategic vision through relevant innovation, compelling marketing activation and key selling strategies in partnership with sales.
• Inspire and influence cross-functional teams, fostering collaboration, and ensure a cohesive approach to marketing initiatives.
• Skillfully manage partnerships with external agency teams to deliver outstanding results.
• Manage brand P&L via monthly Integrated Business Planning process in partnership with finance, sales & demand partners.
• Proactively recommend and implement adjustments to our plans to maximize success.
• Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives.
• Lead the Chunky Brand Marketing team, including coaching and developing 3 direct reports (Sr. ABM, ABM and Brand Analyst).

Benefits

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center.
• Access to on-site day care (operated by Bright Horizons) and company store.
• Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level