Senior Brand Manager

Curaleaf•Stamford, CT

20d•$132,000 - $147,000

About The Position

We’re searching for an entrepreneurial Senior Brand Manager ready to own and elevate two budding flower brands in our cannabis portfolio. This is a high-impact role for a strategic marketer who thrives on building brands and driving growth in a fast-paced, highly regulated industry. In this role, you’ll be given room to operate with autonomy, acting as a true brand owner, to shepherd these brands into their next chapter of growth and turn them into true icons within the category.

Requirements

5–7 years of experiencein brand management, marketing strategy, or related roles—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals).
Bachelor’s degreein Marketing, Business, or a related discipline; MBA a plus.
Proven track record of brand ownership, including developing go-to-market strategies, managing budgets, and leading integrated campaigns.
Expertise in digital marketing and eCommerce, including social media strategy, content optimization, and performance analytics.
Experience driving physical brand presence, such as in-store activations, merchandising programs, and promotional events.
Strong analytical skills—comfortable with market research, trend analysis, and leveraging data to inform decisions.
Cross-functional leadership skills, with experience collaborating across sales, operations, creative agencies, and field teams.
Excellent communication and project management abilities, capable of guiding teams with simple, clear communications and meeting deadlines in a fast-paced environment.
Entrepreneurial mindset: eager to shape and grow emerging brands with creativity and resilience.

Nice To Haves

MBA a plus.

Responsibilities

Lead Brand Strategy & Positioning: Develop and implement comprehensive go‑to‑market plans for each flower brand, defining unique identities and distinct positioning within a competitive landscape.
Drive Integrated Programs: Oversee multi‑channel marketing initiatives—including digital, in‑store, events, influencers, and PR—to ignite consumer awareness and preference across all touchpoints.
Digital Brand Presence: Oversee website content, social media strategy, and eCommerce optimization to strengthen digital engagement.
Physical Brand Presence: Drive in-store activations, merchandising, retail advocacy, and branded swag to create tangible consumer touchpoints.
Promotional Strain Drop Strategy: Develop and execute promotional plans for new strain launches, ensuring excitement and visibility across channels.
Own Budget & Performance Metrics: Manage brand-specific budgets, measure ROI, monitor KPIs, and optimize investments based on performance data.
Build Cross‑Functional Partnerships: Collaborate closely with creative agencies, sales, operations, and field teams to ensure consistent, regulatory‑compliant brand execution across markets.