Senior Consumer Marketing Manager- Shave (Stamford, CT) This role will be responsible for developing and executing marketing plans to drive household penetration, brand preference and market share for Philips Norelco Shavers, part of the Grooming & Beauty category within NA. This includes developing the local go-to-market strategies to deliver measurable business impact and profitable growth. Your role: Own business performance, leading annual plans and multi‑year strategic direction for the segment. Responsible for P&L delivery, including top‑line growth, margin expansion and mix management. Translate insights into strategy, synthesizing consumer, market, and customer signals to guide commercial innovation. Proactively influence Global Business Units for alignment & resourcing. Set and steer the local go‑to‑market strategy—driving channel, pricing, promotion, and activation frameworks. Maintain deep command of category dynamics, consumer insights and competitive threats, shaping initiatives that change consumer behavior, increase sell‑out, and secure incremental retail distribution. Ensure NPI launch excellence. Shape the mid & long‑term portfolio strategy, spearheading pricing architecture, SKU/mix optimization, product lifecycle management, and commercial viability decisions. Lead high‑impact joint business plans with top retailers (Amazon, Walmart, Costco, Target), influencing senior‑level stakeholders to unlock disproportionate growth and category leadership. Define Marketing Jobs‑To‑Be‑Done and strategic briefs, ensuring demand‑generation programs drive growth, brand penetration, and segment profitability. Lead and influence cross‑functional teams, orchestrating Finance, Supply Chain, Sales, and Category Management to deliver initiatives that meet consumer expectations, operational feasibility, and financial targets. Act as a senior voice in decision forums representing the business.
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Job Type
Full-time
Career Level
Mid Level