About the position
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. As Senior Content Marketing Manager at Later, you'll spearhead our content strategy and thought leadership initiatives, creating high-impact content that resonates with enterprise B2C brands and marketing agencies. This role sits at the intersection of content, research, and SEO, transforming Later's unique platform data into compelling narratives that drive market authority. Reporting to the Director of Content Marketing, you'll balance regular content programming with major quarterly research initiatives while managing relationships with freelancers and agencies to scale content production. Your work will directly influence Later's position as the authority in social media and influencer marketing while driving pipeline growth.
Responsibilities
- Understand Later's target audiences, spearheading content that attracts and retains Later users
- Develop and own Later's comprehensive content marketing and data journalism strategy, including long-form content and editorial calendar, using Notion and Contentful
- Create and execute research-based content initiatives including quarterly industry reports and annual benchmarks
- Design and implement content distribution strategies across owned channels to maximize reach and impact
- Transform complex platform data and research insights into compelling content narratives
- Partner with Later's SEO team to optimize content for SEO (E-E-A-T, keywords) while maintaining editorial excellence
- Track and analyze content performance metrics in Google Analytics 4, Google Search Console, and SEMRush, creating regular reports on sessions, signups, sessions to signup CRV, trials, leads, SERP clicks, average SERP position, keyword queries, and SOV
- Partner with SEO, Email Marketing, and Demand Gen teams to generate SEO-optimized content that drives movement through the funnel, with gated content and content linked to customer journeys
- Partner with Research and Data Science teams to brief in research and data requests, develop methodology for industry reports and benchmarks, and collect and analyze insights for content
- Work closely with Design team to create impactful data visualizations and maintain brand consistency across all content marketing
- Support Product Marketing with strategic content for product launches and feature releases
- Collaborate with Sales Enablement to create content that accelerates enterprise sales cycles
- Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors; over time developing an in-house content marketing team
- Guide cross-functional initiatives between content, research, and marketing teams
- Lead the evolution of Later's content strategy and thought leadership position
- Define and implement content best practices and style guidelines
- Stay current with social media and influencer marketing industry trends
- Conduct regular content audits and gap analysis to inform strategy
Requirements
- 7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles
- Bachelor's degree in Marketing, Communications, Journalism, or related field
- Proven track record of creating content that engages senior marketing decision-makers
- Experience producing research-based content and managing complex editorial calendars
- Demonstrated success in driving organic traffic and lead generation through content
- Strong analytical skills with experience in content performance measurement and optimization
- Expertise in content operations and SEO best practices
- Proficiency in content management systems, SEO tools, and analytics platforms
- Experience managing freelancers and agencies
- Background in social media or influencer marketing
Nice-to-haves
- Experience with enterprise MarTech platforms
- Experience marketing to enterprise B2C brands and agencies
- Familiarity with social listening and social analytics tools
- Advanced degree in related field
Benefits
- Market-based & data-driven compensation approach
- Bi-annual compensation evaluations
- Participation in various benefits plans as part of overall compensation package
