Sr Coordinator, College Student Communications

Austin Community College•Austin, TX

About The Position

The Sr Coordinator of College Student Communications develops and implements comprehensive strategies to engage and communicate with ACC students, driving enrollment, retention, and completion outcomes. This role leads strategic communications planning, oversees multi-channel messaging, and ensures students have timely and relevant information to support their success.

Requirements

Understand and apply administrative procedures, principles, and practices.
Utilize organizing and planning practices.
Operate learning management systems and web learning tools.
Plan and manage events efficiently.
Apply supervisory principles, practices, and methods.
Understand the services and functions of educational institutions.
Knowledge of best practices in student communications, digital engagement, and content marketing.
Familiarity with social media platforms, SEO, and emerging technologies including artificial intelligence.
Effectively using interpersonal and communications skills, including tact and diplomacy with multicultural constituencies.
Effectively using organizational, managerial and event planning skills with attention to detail and follow-through.
Maintain confidentiality of work-related information and materials.
Resolve scheduling and/or resource deployment issues and conflicts.
Focus on achieving optimum levels of service and maintaining high ethical standards and attention to compliance with college policies and regulations.
Demonstrate initiative and determination to provide valuable and timely services .
Exhibit exceptional phone, email, written and oral communication, customer service and organizational skills.
Demonstrate sensitivity to and understanding of the multicultural academic, socioeconomic, cultural, ethnic, and disability backgrounds of community college students and employees.
Possess supervisory, coaching and interpersonal skills as well as the ability to think independently and proactively solve problems.
Intermediate/advanced proficiency using standard office software applications.
Experience with omni-channel campaign execution, website content management systems, and email platforms.
Ability to collect, analyze, and report on communication performance metrics.
Bachelor’s degree.
Four (4) years of related work experience OR Associate’s Degree plus two (2) years of related work experience can be substituted for the required education (plus the required experience noted below).
1 year of related experience.

Nice To Haves

Bachelor’s degree in marketing, communications, journalism, business, or a related field, or equivalent combination of education and experience.
Five (5) years of professional communications or marketing experience in higher education.
Experience with search engine optimization (SEO) and AI-based communication tools.
Experience with content management systems, customer relationship management (CRM) platforms, and analytics tools.

Responsibilities

Develops and manages strategic communications plans that keep students informed about key dates, resources, and opportunities.
Leads comprehensive campaigns targeting current and prospective students, ensuring alignment with collegewide goals.
Creates and manages compelling, relevant content across multiple channels, including website, email, social media, digital signage, and print.
Oversees student-focused digital platforms, including Current Student web content, Student InfoHub, and Basic Needs Systems communications.
Collaborates with cross-functional teams and serves as liaison with departments such as Advising, Enrollment, Financial Aid, and Student Life.
Designs and implements messaging strategies that reflect ACC’s brand voice, tone, and mission.
Analyzes communications effectiveness through engagement metrics, web traffic, and conversion data; reports findings and recommends improvements.
Incorporates student feedback to continuously refine outreach approaches.
Coaches colleagues on effective communication strategies and contributes to professional development efforts.
Represents student communication perspectives in committees and project teams.