Sr. Copy Writer

Cinch Home Services•Boca Raton, FL

About The Position

We are looking for an organized, strategic, and collaborative full-time senior copywriter to join our marketing team. As a B2C/B2B Copywriter at Cinch Home Services, you will be an integral part of our Marketing department, reporting to our head of Creative. Your main responsibility will be to create compelling copy that resonates with our target audience and drives desired outcomes throughout the customer lifecycle. In this role, you will be responsible for crafting both long-form copy, such as blogs, white papers, and case studies, as well as short-form and quippy ad copy, event, and postcard/mailers, and crafting compelling copy for emails based on best practices and more. Your copy will play a crucial role in acquiring new customers, engaging existing customers, and retaining their loyalty. To excel in this position, you should have a strong understanding of both B2C and B2B marketing strategies. You should be able to adapt your writing style to effectively communicate with different target audiences. Additionally, you should have a keen eye for detail and be able to work collaboratively with cross-functional teams to ensure the accuracy and consistency of our messaging. The best candidate has a knack for quippy, clear, ownable copy, proactively collaborates across different teams, masters channel best practices, self-manages several priorities while remaining organized, and consistently over-delivers strategic and creative work. This role also requires familiarity with AI-powered tools and workflows to enhance content ideation, efficiency, personalization, and performance optimization while maintaining strong human editorial judgment and brand voice.

Requirements

5+ years of professional copywriting experience, ideally within B2C and/or B2B marketing environments.
Strong creative mindset with excellent written and verbal communication skills.
Impeccable copywriting and storytelling abilities across multiple formats and channels.
Experience using AI-assisted content tools (e.g., generative AI platforms, content optimization tools, or marketing automation platforms) to enhance productivity and ideation.
Ability to balance AI-assisted workflows with strong editorial judgment, brand voice stewardship, and originality.
Organized, self-aware, collaborative team player who can manage multiple priorities.
Associate or bachelor’s degree, or equivalent combination of education and experience.
Proficiency in MS Excel, MS Word, PowerPoint, and familiarity with modern marketing and content platforms preferred.

Nice To Haves

Bonus points for interest or experience in the home warranty or home services industry.

Responsibilities

Collaborate with brand and other internal teams to gather insights and develop impactful messaging.
Analyze user data, customer feedback, and market trends to inform content decisions and campaign strategies.
Leverage AI-powered tools and platforms to support content ideation, research, drafting, optimization, and testing while maintaining brand voice and accuracy.
Use AI and marketing analytics tools to identify content opportunities, improve personalization, and enhance campaign performance.
Take ownership of copy and messaging organization and documentation to ensure brand consistency.
Work with brand leadership to develop and document copywriting processes, including AI-assisted workflows, to establish a model of excellence in marketing.
Deliver high-quality content for websites, blogs, social media channels, printed media, and TV/video content.
Develop strategies for copywriting and content elements of campaigns across multiple marketing channels.
Learn and apply our tone of voice and style guide, flexing it across social media, email, B2B communications, and employer branding copy.
Proofread and edit marketing materials as needed to ensure clarity, accuracy, and compliance.
Write content based on an understanding of client and project requirements.
Demonstrate agility in producing timely, creative, and compliant marketing copy consistent with legal and brand guidelines.
Always proofread your work and deliver projects on time, with support from project managers.
Stay current on emerging AI, marketing automation, and content technologies to continuously improve team efficiency and creative output.
Perform other duties as assigned.