About the position
Prime Video is searching for a talented & experienced Sr. Creative Director to manage 360° marketing campaigns for our streaming service in the U.S. As our Sr. CD, you will oversee the creation and execution of Prime Video brand marketing, including brand campaigns, mid-funnel multi-title creative, emerging audience creative, TVOD and FAST creative-across linear, digital, on-platform, social, out of home, and events. The Sr. CD will work in partnership with the Strategy, Media, and Ops team to bring the insights, campaign strategy, and comms plan to life in breakthrough assets and earned media partnerships, as well as work closely with the Amazon Studios title marketing team to deliver best-in-class marketing assets & content. The ideal candidate has a deep knowledge of entertainment or brand marketing, has worked across channels and platforms in motion and static media, approaches visual storytelling with high levels of craftsmanship. They have an elevated design ability, typographic skills, AV/film experience, and digital expertise. They have a bold portfolio of exciting on-strategy creative that meets measurable business goals and requirements. They seamlessly toggle between doing it themselves and directing others, including outside partners. They present concepts and creative strategy across all levels of leadership and drive excitement and buy-in with stakeholder teams to drive results. They expertly manage multiple projects and a large volume of stakeholders. The role will be required to be present in the office and occasionally travel to summits or shoots for priority initiatives. The Sr. CD will report to the Director, U.S. Streaming Creative and Production.
Responsibilities
- Design and write comprehensive creative briefs that apply the overarching brand strategy, audience insights, campaign objective, and customer journey to a creative approach that's unique to the particular campaign.
- Present these briefs to leadership and partner teams in order to have alignment before the work begins.
- Engage creative agencies with a brief, overseeing and directing tissue sessions, and reworking/guiding creative decks.
- Work as a hands-on maker to design and write static comps, motion/AV rough cuts, scripts, and direct post production creative choices.
- Work cross functionally to be aware of shifting design needs/styles in Product UI, Sports, Studios, and Partners.
- Track the performance of the assets made, along with learnings, and creative best practices for each platform.
- Work hand-in-hand with in-house editors and designers, insisting on the highest standards and consistency across all assets.
Requirements
- 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience.
- Bachelor's degree.
Nice-to-haves
- Knowledge of InDesign, Photoshop, Illustrator, Keynote.
- Experience developing cross-functional relationships with product, consumer research and marketing teams.
- Experience leading creative development of innovative creative from concept to delivery.
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers).
- Experience presenting creative concepts effectively to senior executives.
- Experience managing multiple projects and meeting aggressive deadlines.
Benefits
- Medical, financial, and/or other benefits.
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
