About the position
We are looking for a Sr. CRM & Lifecycle Marketing Manager who is strategic, resourceful, analytical, and customer-driven to join our Global Marketing team. The best candidate will be someone who thrives in a fast-paced, highly collaborative, and exceptionally dynamic setting and is excited to own and evolve CRM programs that drive engagement, retention, and acquisition across a global customer base. Strong marketing automation expertise, cross-functional collaboration, segmentation strategy, and lifecycle thinking are essential, along with experience in fintech, SaaS, gaming, or adjacent tech-driven industries. The ability to manage multiple campaigns, communicate across stakeholders, and turn insights into action will be key to your success in this role. If you’re passionate about crafting personalized and scalable CRM journeys, and love enhancing customer engagement and helping developers grow their businesses through strategic lifecycle marketing, we would love to hear from you!
Responsibilities
- Act as the strategic owner of CRM across the customer lifecycle to drive engagement, retention, and acquisition
- Execute and champion personalized, automated, and data-driven communications through email and other CRM channels
- Develop and optimize trigger/model-based journeys and lifecycle flows
- Identify and address gaps in the customer journey, driving movement through the marketing funnel
- Lead CRM segmentation strategies and ensure message personalization across personas and lifecycle stages
- Collaborate with Business Development teams to assist with campaign messaging and nurturing unresponsive leads
- Align CRM campaigns with customer acquisition and demand generation strategies to drive qualified leads
- Run A/B and multivariate testing; analyze campaign results, help develop benchmarks, and report on performance
- Establish and manage a formal testing strategy across audiences and channels to continuously optimize performance and insights
- Partner with creative and copy teams to optimize email content and design, with a focus on efficiency and performance maximization
- Manage and scale multiple work streams to ensure timely delivery of all campaigns
- Stay current on competitive email and CRM trends within our market and parallel markets and use that knowledge to guide our email/CRM roadmap
- Track and share regular reports on campaigns to measure effectiveness and optimize
- Manage relationships with external agencies
- Collaborate across a matrixed organization, aligning stakeholders across marketing, product, business development, and customer success to drive lifecycle outcomes
- Maintain a customer and product-centric mindset with a focus on increasing customer retention, deepening engagement, and improving overall customer experience
- Balance creative storytelling with technical and analytical rigor to bring ideas to life through CRM campaigns
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 5+ years of marketing experience developing and deploying CRM programs across multiple owned channels, either in-house or at an agency
- 1–3+ years direct experience with Salesforce Pardot and Marketing Cloud
- Experience with additional CRM tools and marketing automation platforms preferred (e.g., HubSpot, Marketo, Braze)
- Meticulous documentation and mapping skills to help manage the complex automations you build in easily digestible ways
- Understanding of marketing channel purposes and how they interact to move the customer towards a particular action
- Industry experience in fintech, SaaS, video games, or technology highly desirable
- Thorough knowledge of email marketing best practices, audience segmentation, and methods to maintain list health and ensure high deliverability
- Working knowledge/understanding of email template design trends and best practices
- Demonstrated experience or interest in the video game industry and basic understanding of end-to-end product cycles and needs of businesses in the ecosystem
- Strong project management abilities; capable of proactively managing up and working on multiple projects simultaneously
- Demonstrated ability to work both independently and collaboratively as part of a team – online, in-person, locally and globally
- Creative problem-solving skills with a focus on execution efficiency while balancing long-term thinking
Nice-to-haves
- Experience with an entrepreneurial organization
- Able to grasp new concepts quickly
- Salesforce Administrator Certification
- Freedom to Act
- Ability to work with minimal supervision while achieving a high degree of accuracy and meeting deadlines
- Embodies flexibility, transparency, and ownership over responsibilities
- Proven track record of successfully managing multiple priorities while maintaining a positive, professional image of the organization
- Ability to lead and participate in special projects
- Ability to handle confidential information with the utmost level of professionalism
- Excellent verbal and written communication skills
- Performs well on cross-functional project teams and with external vendors
- Partners with external vendors, agencies, and clients while maintaining collaborative and positive relationships
- Robust network of game developers and publishers
Benefits
- 100% company-paid medical, dental, and vision plans
- Unlimited Flexible Time Off
- Personalized career roadmap for each employee
- Investing in professional development through training and educational opportunities
