Sr Customer Marketing Manager - Life Sciences

Honeywell International • Houston, TX

155d

About The Position

As a Sr. Customer Marketing Manager at Honeywell, you will lead the strategy and team responsible for our Life Sciences business within Process Solutions. This role is responsible for developing and executing comprehensive customer marketing strategies that drive engagement, pipeline and retention. The successful candidate will have proven leadership experience and track record of building successful customer marketing programs at scale.

Requirements

• 7+ years of marketing experience
• 4+ years in customer marketing, lifecycle marketing, or related field
• 3+ years of people management experience with direct reports
• Proven track record of developing and executing successful customer marketing programs
• Background in Life Sciences, SaaS, technology, or similar industries required

Responsibilities

• Develop and implement comprehensive customer marketing strategy aligned with business objectives
• Lead customer lifecycle marketing initiatives
• Partner with cross-functional teams including Product, Sales, Customer Success, and Brand Marketing
• Define customer segmentation strategies and personalized marketing approaches
• Establish KPIs and metrics to measure customer marketing effectiveness
• Manage and mentor a team of customer marketing professionals
• Provide strategic direction, coaching, and professional development opportunities
• Recruit, hire, and onboard new team members as needed
• Foster a collaborative and high-performance team culture
• Conduct regular performance reviews and career development planning
• Design and execute marketing campaigns aimed at lead generation, cross sell and upsell, as well as retention
• Develop marketing materials including but not limited to case studies, testimonials, and thought leadership pieces
• Create and manage customer communication strategies across multiple channels
• Lead customer event marketing including user conferences, webinars, and customer events
• Monitor and analyze customer marketing performance metrics and ROI
• Conduct customer research and gather insights to inform marketing strategies
• Implement A/B testing and optimization frameworks for continuous improvement
• Generate regular reporting on customer marketing impact and business outcomes
• Use data-driven insights to refine targeting and messaging strategies

Benefits

• Employer subsidized Medical, Dental, Vision, and Life Insurance
• Short-Term and Long-Term Disability
• 401(k) match
• Flexible Spending Accounts
• Health Savings Accounts
• EAP
• Educational Assistance
• Parental Leave
• Paid Time Off (for vacation, personal business, sick time, and parental leave)
• 12 Paid Holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree