Sr. Customer Marketing Manager

Couchbase, Inc.

1d

About The Position

Couchbase, the operational data platform for AI, empowers businesses to succeed by bringing data to life in new ways. Major market-leading companies rely on Couchbase for mission critical operational, analytical, mobile and AI workloads. Built to replace legacy infrastructure and fragmented data services, Couchbase empowers enterprises with a unified platform architected for performance, flexibility and global scale.
With Couchbase, organizations bring their data to life, launching game‑changing customer experiences, exploring the limitless potential of AI, and seamlessly extending applications from the cloud to the edge and beyond. Couchbase’s AI‑ready technology and enterprise partnership model eliminate complexity and reduce total cost of ownership, enabling teams to stay agile, innovative and secure.
Couchbase believes data should never slow you down, but act as the foundation for your next breakthrough. Discover why Couchbase is trusted to help the world’s biggest players scale, move fast and stay resilient, no matter what’s next on their roadmap. Visit couchbase.com and follow us on LinkedIn and X.

Want to be part of our story? Apply today!
We’re hiring a Senior Customer Marketing Manager to help unlock our customers as our strongest growth engine. This role owns our customer advocacy program while also leading programs that market to our existing customer base. You will engage customers who already know and use our platform, as well as those who could realize additional value but are not yet aware of relevant capabilities.
Working cross-functionally with Product Marketing, Customer Success, Sales, and Communications, you will capture, shape, and amplify customer success stories tied to our Ideal Customer Profile (ICP) and value messaging. You will also build scalable programs that drive adoption, expansion, retention, and advocacy across the customer lifecycle.
This role is ideal for a strong customer marketer in B2B enterprise software who can operate with high ownership and move seamlessly from strategy to execution to measurement.

Requirements

• 7 - 10 or more years of experience in customer marketing, advocacy, or lifecycle marketing within B2B SaaS.
• Proven experience running customer advocacy programs and delivering customer proof at scale.
• Strong storytelling with the ability to translate customer outcomes into compelling narratives.
• Experience partnering cross-functionally and driving alignment without direct authority.
• Strong organizational and program management skills.
• Hands-on experience with leading marketing automation platforms and CRM systems to streamline workflows, personalize outreach, and optimize campaign performance.
• Bachelor’s degree in marketing or a related field preferred.
• Customer segmentation and lifecycle marketing strategy
• Executive-level customer communication and interviewing
• Ability to connect technical value to business outcomes
• Project management and vendor coordination.
• Deep understanding of customer lifecycle stages and sales touchpoints, with the ability to design experiences that foster engagement, loyalty, and growth.

Responsibilities

• Build and scale a customer advocacy program that supports references, reviews, speakers, events, and customer voice initiatives.
• Develop customer marketing programs that increase adoption, retention, and expansion across key segments.
• Capture and activate customer success stories aligned to ICP priorities and business value.
• Plan and execute customer programming such as advisory boards, webinars, user groups, and event tracks.
• Partner with Sales and Customer Success to support renewal, expansion, and pipeline influence.
• Measure program impact and continuously optimize based on performance.
• Capture and promote customer success stories aligned to ICP and value messaging
• Build and manage a scalable customer storytelling pipeline from intake and qualification through interviews, production, approvals, and activation.
• Produce high-quality customer assets including case studies, one-pagers, videos, blogs, webinars, quotes, and sales-ready proof points.
• Ensure all customer stories emphasize business outcomes, value realization, and strategic differentiation aligned to ICP priorities.
• Maintain an organized customer proof library that is easy for Sales, Customer Success, and Marketing to access and use.
• Build and operate an end-to-end advocacy program that supports references, reviews, speakers, awards, events, and customer voice initiatives.
• Recruit, onboard, and nurture customer advocates with a clear value exchange that includes recognition, access, and exclusive experiences.
• Develop advocacy plays in partnership with Sales and Customer Success, including reference matching, speaker programs, peer connections, and proof points.
• Manage advocacy processes, tooling, and tracking to ensure reliability, responsiveness, and measurable impact.
• Develop and execute customer marketing programs that drive adoption, retention, expansion, and multi-product awareness.
• Segment the customer base by ICP tier, industry, use case, lifecycle stage, and product adoption to deliver targeted messaging and campaigns.
• Partner with lifecycle, field, and product marketing teams to deliver customer newsletters, nurture programs, and targeted communications.
• Support renewal and expansion motions in collaboration with Customer Success through adoption-focused campaigns and customer value reinforcement.
• Plan and execute customer programming such as user groups, customer webinars, executive briefings, and event tracks.
• Develop a customer conference agenda that highlights outcomes, peer learning, roadmap alignment, and value realization.
• Coordinate speakers, content, and follow-up to convert customer programs into advocacy, insights, and content.
• Serve as a strategic partner to Product Marketing, Sales, Customer Success, Product, and Communications.
• Establish repeatable processes, templates, and governance for customer approvals, messaging consistency, and claims validation.
• Track performance, share insights, and continuously optimize programs based on results and feedback.

Benefits

• Generous Time Off Program - Flexibility to care for you and your family
• Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs
• Financial Planning - Retirement program and Business Travel Insurance
• Career Growth - Be valued, Create value approach
• Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level