Sr. Customer Marketing Manager

SAMYANG AMERICA INC•Brea, CA

11h•$130,000 - $140,000

About The Position

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them. If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today! Position Summary: Samyang America is seeking a commercially driven Senior Customer Marketing Manager to lead retailer-specific marketing strategies and drive velocity, sell-out, and in-market performance across key retail channels. This role connects Brand Strategy with Retail Execution.

Requirements

11-15+ years of experience in Brand / Marketing Management
Strong FMCG / CPG industry experience
Proven experience managing major U.S. retail accounts (Walmart, Target, Kroger)
Direct retailer-facing experience or retailer-side marketing / merchandising experience
Demonstrated expertise in omnichannel retail execution (online & offline)
Strong understanding of retail KPIs (velocity, sell-out, ROI)
Strong commercial and analytical capabilities
Proven experience working within cross-functional & HQ matrix structures

Responsibilities

Develop and lead customer / channel-specific marketing strategies aligned with brand objectives and retailer priorities
Drive initiatives to improve velocity, sell-out, conversion, distribution, and market share across key retail accounts
Lead the planning and execution of promotions, displays, POSM, and in-store visibility programs to enhance shopper engagement
Build and execute comprehensive AMPPS strategies (Assortment, Merchandising, Pricing, Promotions, Shelf / Space) to optimize retail performance
Partner closely with Sales on Joint Business Planning (JBP), supporting growth-driving initiatives and retailer negotiations
Identify retailer-specific growth opportunities, risks, and competitive threats, and develop proactive action plans
Monitor, analyze, and report retail KPIs, promotional effectiveness, and ROI to guide decision-making
Lead retailer activation calendars, ensuring alignment with brand campaigns, seasonal priorities, and commercialization timelines
Ensure brand campaigns and communication platforms translate into shopper-centric retail executions
Collaborate on retail media, digital commerce, and eCommerce initiatives (e.g., Walmart Connect, Retail Media Networks)
Support PDP and digital shelf optimization to improve online conversion, content effectiveness, and visibility
Act as a key liaison between HQ, Brand Team, and Sales, ensuring cross-functional alignment on retail initiatives
Translate market trends, retailer dynamics, competitive intelligence, and shopper insights into actionable HQ implications
Provide structured performance updates, post-promotion analysis, and business reviews to internal and HQ stakeholders
Continuously evaluate and recommend improvements to trade investment, activation effectiveness, and shopper engagement strategies