Sr. Data Analyst, EII Marketing
About The Position
The Senior Data Analyst will lead advanced analytics and market intelligence initiatives to support strategic marketing, account-based programs, and commercial decision-making. This role bridges industry data sourcing, predictive modeling, and performance dashboards to accelerate revenue growth across targeted verticals. Working closely with Marketing Strategy, Sales Operations, and Product Management, the Senior Data Analyst will transform external signals and internal performance data into actionable insights that inform go-to-market strategies, prioritize accounts, and optimize distributor penetration. Why this role matters • Turn external industry signals into ABM programs that target the right accounts with the right offers. • Close the loop between marketing and revenue by connecting project pipelines, intent and competitive signals to account outreach and campaign measurement. • Accelerate commercial outcomes by surfacing high-value accounts and timing recommendations for sales and distributor engagement.
Requirements
- Education: Bachelor’s degree in data science, Marketing Analytics, Engineering, or related field; Master’s preferred.
- Experience: 5–8 years in data analytics, business intelligence, or commercial analytics in B2B industrial, energy, or infrastructure markets.
- Technical Skills: Advanced proficiency in Power BI/Tableau, SQL, and Excel; experience with Python or R for data modeling and automation; familiarity with CRM systems and ABM platforms.
- Attributes: Strong analytical mindset, excellent communication skills, and collaborative approach across marketing, sales, and product teams
Nice To Haves
- Experience with intent data, ABM platforms, or familiarity with energy, renewables, electrical protection, or B2B industrial markets.
Responsibilities
- Industry data sourcing and enrichment
- Pull and normalize external industry sources such as project pipelines, interconnection queues, construction starts, OEM buildouts, tariff and policy trackers, and relevant market reports.
- Map external signals to account hierarchies, regions, and Littelfuse SKUs; maintain a reusable enrichment pipeline and data dictionary
- ABM development and audience construction
- Build and maintain ABM target lists and segmentation tags using industry signals, intent data, and distributor/pos indicators.
- Recommend and prioritize account clusters and ABM plays based on estimated pipeline, revenue potential, and product fit.
- Analytics, dashboards, and reporting
- Create Power BI or Tableau dashboards showing account funnel, engagement heatmaps, industry-driven account watchlists, and campaign-to- pipeline impacts.
- Produce weekly ABM briefs and alerts for top-account activity and high- probability project wins.
- Campaign measurement and revenue linkage
- Track ABM and marketing KPIs include engagement, meetings, pipeline influenced and win conversion attributable to industry-driven campaigns.
- Collaborate with Sales Ops and Revenue teams to quantify expected and realized revenue from prioritized accounts and plays.
- Enablement and documentation
- Produce one-pagers, brief training, and data guides so marketers and sellers can use dashboards and industry signals effectively.
- Support senior marketing staff with concise business case inputs for focused ABM investments.
Benefits
- Medical, dental, and vision coverage
- 401(k) with company match and annual contribution
- Paid time off and 11 holidays
- $850 Lifestyle Spending Account
- Tuition reimbursement (up to $20,000)
- Lean Six Sigma certification and career development opportunities
- Life, disability, and voluntary insurance options
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
