Sr. Data Analyst, Lifecycle Marketing

Chime Financial • San Francisco, NY

1d • $133,000 - $185,000 • Hybrid

About The Position

We’re hiring a Lifecycle Marketing Data Analyst to help us better understand how our members engage across the customer journey and how we use our owned channels to communicate with them, from onboarding to long-term retention. As our Lifecycle Marketing Data Analyst, you’ll partner closely with Lifecycle Marketing to report, measure, optimize, and scale programs that drive engagement, retention, and lifetime value. You’ll bring rigor to understand and improve the performance of our communications to our members via our owned channels (email, app notifications, etc.). The base salary offered for this role and level of experience will begin at $133,000 and up to $185,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience. In this role, you can expect to Partner with Lifecycle Marketing to define KPIs and operational frameworks across onboarding, engagement, retention, and reactivation programs Design, analyze, and interpret A/B tests to optimize targeting, messaging, timing, etc. Build and maintain dashboards that provide clear visibility into lifecycle performance, funnel progression, and LTV impact Develop deep dives into causation, attribution, and incremental lift to understand not just what worked — but why Collaborate with Data Engineering to create new data as needed and to improve data quality over time, to create new audience definitions, and campaign attribution logic Identify opportunities to improve marketing efficiency by measuring marginal benefit vs. marginal cost across lifecycle initiatives Translate complex analyses into clear, actionable insights and recommendations for marketing and cross-functional leadership

Requirements

• 4+ years of experience in Lifecycle Marketing Analytics
• Hands-on experience analyzing lifecycle programs across email, push, in-app, SMS, and paid retargeting channels
• Strong experience designing and evaluating A/B tests and holdouts
• Advanced SQL skills and experience working with large datasets
• Experience building dashboards (e.g., Looker, Tableau, or similar BI tools) that drive stakeholder decision-making
• A strong understanding of attribution concepts and the challenges of creating a unified customer journey view across web and app
• The ability to communicate complex findings clearly to both technical and non-technical partners and influence decisions with data

Nice To Haves

• Experience in FinTech preferred

Responsibilities

• Partner with Lifecycle Marketing to define KPIs and operational frameworks across onboarding, engagement, retention, and reactivation programs
• Design, analyze, and interpret A/B tests to optimize targeting, messaging, timing, etc.
• Build and maintain dashboards that provide clear visibility into lifecycle performance, funnel progression, and LTV impact
• Develop deep dives into causation, attribution, and incremental lift to understand not just what worked — but why
• Collaborate with Data Engineering to create new data as needed and to improve data quality over time, to create new audience definitions, and campaign attribution logic
• Identify opportunities to improve marketing efficiency by measuring marginal benefit vs. marginal cost across lifecycle initiatives
• Translate complex analyses into clear, actionable insights and recommendations for marketing and cross-functional leadership

Benefits

• Competitive salary based on experience
• 401k match plus great medical, dental, vision, life, and disability benefits
• Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off
• 1% of your time off to support local community organizations of your choice
• Annual wellness stipend to use towards eligible wellness related expenses
• Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
• In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed