Sr. Data Analyst, Marketing

Hims & Hers

134d

About The Position

We're looking for a Senior Analyst to join our Marketing Analytics team at Hims & Hers, you would be responsible for building the infrastructure necessary to analyze marketing campaign performance, serving as a technical expert on measurement and attribution strategies, and delivering insights and recommendations around business growth drivers. You will partner cross-functionally with Engineering, Product, and Marketing to drive acquisition and customer value growth for the business.

Requirements

• 5-7+ years of experience as an analyst, writing complex queries, developing in business intelligence tools, performing analysis in Python and/or R, summarizing insights, and communicating with senior stakeholders
• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or related field, or relevant years of work experience
• Strong SQL and Python skills are a requirement; must be able to understand and author complex SQL queries, design database schemas, and optimize query performance while minimizing costs
• Experience with DBT for data modeling and orchestration
• Experience using Looker for business intelligence and developing a semantic layer in LookML is strongly preferred
• Advanced Python skills for data manipulation, analysis, and modeling: experience using Jupyter notebooks, pandas, scikit-learn, etc.
• An understanding of the marketing business domain, particularly applications such as multi-touch attribution (MTA), and Marketing Mix Modeling (MMM)
• Experience with website analytics (e.g. Amplitude, Google Analytics, etc.) and app analytics tools (e.g. Branch, AppsFlyer, etc.)
• Familiarity with statistical experimentation and A/B testing principles
• Results-oriented with strong project management and communications skills

Responsibilities

• Serve as a technical expert and end-to-end owner on marketing data sources, analytics infrastructure, data models, and analysis and measurement methodologies
• Optimize complex data models that unify data across marketing channels and apply complex attribution models
• Investigate the root causes of data anomalies and trends
• Develop and automate dashboards and reporting that are critical to business stakeholder decision-making
• Develop, maintain, and scale in-house multi-touch attribution (MTA) models and media mix models (MMM)
• Design, execute, and analyze A/B and incrementality tests across marketing campaigns to drive strategic decision-making
• Present complex topics to a wide range of audiences
• Enable and evangelize self-service analytics through which we empower stakeholders to explore data and perform high-level analysis

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 11-50 employees