Sr Demand Generation Manager

Alkami Technology•Bentonville, AR

4d•$110,000 - $130,000•Remote

About The Position

Alkami is a leading cloud-based digital banking solutions provider for financial institutions in the United States that helps clients to transform through retail and business banking, digital account opening and loan origination, payment fraud prevention, and data analytics and engagement solutions. Alkami’s Mobile App Platform has been certified by J.D. Power for providing clients with “An Outstanding Mobile Banking Platform Experience.” Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). Through our bold investments in technology and people, we empower our clients to grow confidently, adapt quickly, and build thriving digital banking communities through tailored experiences for over 19.5M users. As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title. Follow us on Glassdoor and Linkedin! The Demand Gen Manager (Credit Union Segment) will report to the Senior Growth Marketing Manager and serve as a key member of the Marketing team responsible for driving pipeline growth across Alkami’s bank segment. This role sits at the intersection of marketing, sales, and data. The Demand Generation Manager will design and execute integrated demand generation programs that combine account-based marketing, AI-enabled personalization, and multi-channel campaigns to generate qualified pipeline and accelerate revenue growth. The ideal candidate is both strategic and highly operational—someone who can design scalable go-to-market systems while executing campaigns that produce measurable business outcomes.

Requirements

6+ years of experience in demand generation, growth marketing, or account-based marketing within a SaaS or fintech environment.
Bachelor’s degree in Business, Marketing, or a related field or equivalent work experience.
Proven experience driving pipeline growth through multi-channel demand generation programs.
Experience partnering closely with Sales, SDR, and Revenue Operations teams to align marketing efforts with revenue goals.
Experience working with modern marketing technology stacks including CRM, marketing automation, sales engagement platforms, and intent data tools.
Strong analytical and reporting skills with experience measuring campaign performance and pipeline attribution.

Nice To Haves

Experience marketing to banks, credit unions, or financial institutions.
Experience with marketing automation and sales engagement platforms such as Salesforce, Marketo, HubSpot, Salesloft, and Gong.
Familiarity with account-based marketing platforms such as Terminus, Demandbase, or 6sense.
Experience leveraging AI tools to support campaign development, messaging optimization, and data analysis.
Strong project management skills with the ability to manage multiple initiatives and stakeholders simultaneously.
Excellent communication skills with the ability to clearly articulate marketing impact and strategy to leadership.
A data-driven mindset with a passion for experimentation, optimization, and continuous learning.

Responsibilities

Develop and execute integrated demand generation programs that drive pipeline across Alkami’s bank segment, leveraging channels including digital advertising, email, SDR collaboration, industry partnerships, and events.
Lead account-based marketing strategies targeting priority financial institutions and named accounts in partnership with Sales and SDR teams.
Design and manage multi-channel campaigns across web, email, LinkedIn, programmatic advertising, industry publications, and targeted ABM initiatives.
Leverage first-party data, intent signals, firmographic data, and technographic insights to prioritize accounts and identify buying signals.
Utilize AI-powered tools and workflows to accelerate campaign development, personalization, messaging optimization, and campaign analysis.
Collaborate closely with Product Marketing, Sales, and Revenue Operations to align messaging, campaign strategy, and pipeline generation goals.
Monitor, analyze, and optimize campaign performance across the marketing funnel to improve engagement, conversion, and pipeline generation.
Measure and communicate marketing impact through clear reporting on pipeline influence, campaign ROI, and revenue attribution.
Drive continuous experimentation across messaging, targeting, and channels to identify and scale high-performing growth strategies.
Develop strong relationships with cross-functional stakeholders and ensure alignment between marketing strategy and sales execution.