Sr Digital Analytic Consultant

Southwest Airlines•Dallas, TX

2d•Hybrid

About The Position

As a Sr Digital Analytic Consultant, you’ll lead the strategy and evolution of Southwest’s Adobe Analytics ecosystem, ensuring our digital measurement capabilities remain best‑in‑class. You’ll guide the technical direction and feature roadmap for Adobe Analytics, Adobe Launch, ObservePoint, and related marketing technologies—optimizing data collection, strengthening integrations, and maintaining data integrity across platforms. Collaborating closely with Marketing, Technology, and Analytics Teams, you’ll translate complex business questions into actionable solution designs, evaluate feasibility, and drive implementation that empowers accurate, meaningful insights. You’ll stay ahead of emerging trends, maintain solution design documentation, and mentor Analysts and Consultants to elevate skills and consistency across the organization. Through strong technical leadership and strategic vision, you’ll help Southwest unlock deeper digital intelligence and drive better decision‑making across the business. Additional details This role allows for voluntary remote work for the majority of your working time within the Dallas-Fort Worth area, with occasional on-site presence at our Corporate Campus for training, meetings, and business needs. This role may also require limited travel for business purposes. U.S. citizenship or current authorization to work in the U.S. and no current or future work authorization sponsorship available. We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Requirements

Expert knowledge of development methodologies, practices, concepts, and technologies obtained through formal training and / or work experience
Ability to proactively share knowledge and skills of requirements gathering, development and testing to solve a range of problems
Skilled in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
Skilled in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions
Skilled in understanding the implications of new information for both current and future problem-solving and decision-making
Ability to partner, communicate, negotiate, and execute in working with various Marketing or partner Teams
Ability to articulate (verbally / visually) ideas, approach, concepts, options, risk, impact, and provides guidance to technical, non-technical, and Leadership audiences
Ability to lead multiple assignments, whether administrative or project related, while maintaining a successful level of completion in all responsible work
Ability to mentor others
Ability to lead ideating, presentations, mentoring and group-thinking sessions
Ability to influence without authority
Required: High School Diploma or GED
Expert level experience, expansive and far-reaching knowledge in: Marketing technologies Adobe Analytics Tag management tools (such as Adobe Launch) Building dashboards and ad hoc reports with visualization tools (such as Adobe Analytics, Adobe Workbench, Adobe Customer Journey Analytics, Google Data Studio, Tableau, Domo) Business analytics Project management HTML, CSS, JavaScript, or browser cookies Spreadsheets, databases, and database reporting tools
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Responsibilities

Drive the technical direction and feature roadmap of Adobe Analytics, Adobe Launch, ObservePoint, and any other Technologies managed by Marketing Technologies
Serve as an Adobe Analytics technical lead contributing to and directing the efforts of development Teams, including internal and external Team members
Determine operational feasibility by evaluating analysis, problem definition, requirements, solution development, and proposed solutions
Drive detailed definition of feature requirements through discussions with Product Managers, Analysts, and other Customers
Support continuous improvement by investigating alternatives and new technologies
Translate business needs and questions into viable solutions which fulfill those requirements and enable the end users to accurately provide insights back to the business
Guide Analysts and Business Owners through the analytics available to ensure they can leverage the entirety of the solution
Mentor other Consultants and Analysts to allow for skill/knowledge development through advice, coaching, and training opportunities
Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations
May perform other job duties as directed by Employee’s Leaders