Sr. Digital Marketing Analyst - Media Activation

Darden Restaurant Support Center

1d • Hybrid

About The Position

The Sr. Digital Marketing Analyst - Media Activation plays a key role on the in-house digital media team working to execute and analyze digital campaigns that drive profitable, incremental ROI. This role serves as the primary contact for the Digital Brand Managers to assist with the planning, activation and analysis of Paid Digital Media campaigns across Paid Search, Paid Social, Display and Online Video driving best practices across digital media planning, activation and measurement. This role focuses on developing and activating digital strategies across brands and channels to leverage our scale, data, and insights for optimal media efficiency within the restaurant category.

Requirements

• Individuals should possess 3+ years' relevant experience, particularly working in Paid Digital Media (Paid Search, Paid Social, YouTube, OLV, Programmatic, Display, etc.), developing strategy, executing and analyzing tactical campaigns.
• Familiarity with the following Ad Manager Platforms: Google, Meta, Snapchat, Yelp, or other relevant Ad Manager Platforms.
• Experience evaluating, measuring and optimizing Paid Digital Media through closed loop analysis leveraging online and offline conversion data.
• Experience leveraging automation and bid strategies for Paid Search either within Google Ads or via 3rd Party Bid Management Tools.
• Expertise in Microsoft Excel with a strong analytical mindset and appetite for data analysis and reporting development.
• Knowledge of current digital consumer and industry behaviors trends, attitudes, preferences, and needs required.
• Ability to travel approximately 5% required.
• Excellent written and verbal communication skills required.
• Detailed knowledge of Paid Digital Media tools and experience managing large account structures for a number of different clients
• Strong analytical skills, including the ability to assess data and draw key consumer, brand, and competitive insights.
• Previous experience working on cross-functional teams.
• Proven track record of results orientation.
• Proven ability to work in a fast-paced team environment.
• Ability to collaborate with a variety of different business partners, both internal and external.

Nice To Haves

• Experience in restaurant / retail industry a plus.
• Foundational knowledge of cross-channel digital marketing preferred: Display, programmatic, online video, mobile app, email, social media, etc.

Responsibilities

• Develops and activates strategic initiatives for Darden paid digital media (e.g., Paid Social, Paid Search, Display, OLV, Programmatic, YouTube, emerging media, etc.), as a critical component of Darden Digital Marketing, collaborating with brands to optimize presence in the media space.
• Aids in performing regular Digital Media channel audits, including audience and/or keyword analysis and selection, competitor analysis, ad optimization, and online/offline conversion optimization to establish consistent increases Paid Digital Media performance.
• Maintains and manages ongoing reports across Paid Digital Media through dashboards and internal tracking tools to monitor impact of work and channel performance.
• Assists in the development and evolution of channel and campaign activation to provide cohesive progression across digital media channels.
• Partners with brand and agency teams to establish and refine KPI's for Paid Digital Media.
• Continuously monitors changes in the Paid Digital Media ecosystem to provide recommendations and optimizations for relevant campaigns to EDM and Brand teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level