Sr. Digital Marketing & Demand Generation Analyst

RapidFort, Inc.

13h • $100,000 - $150,000 • Remote

About The Position

We are seeking a senior, data-driven digital marketing expert to analyze and optimize demand generation across LinkedIn Ads, Google Ads, Reddit Ads, Google Analytics (GA4), and website traffic. The role is focused on turning performance data into actionable insights and guiding where to increase or reduce ad spend to improve demand quality and pipeline efficiency.
This is a hands-on analytical role, not a brand or content-only position.

Requirements

• 5–10+ years of hands-on experience in digital marketing, demand generation, or performance marketing
• Proven expertise with: LinkedIn Ads Google Ads (Search, Demand Gen, Display) Google Analytics / GA4 Reddit Ads
• Strong understanding of B2B demand generation, enterprise sales cycles, and lead quality vs. volume
• Experience with multi-channel attribution and funnel analysis
• Ability to translate complex data into clear, executive-ready insights
• Must have deep expertise in software supply chain security and container security
• U.S. Citizenship and eligibility for federal programs is required.

Responsibilities

• Analyze performance across LinkedIn Ads, Google Ads (Search, Demand Gen, Display), Reddit Ads, and website traffic
• Deep analysis of GA4 to understand user behavior, conversion paths, and funnel drop-offs
• Identify high-performing campaigns, keywords, audiences, and creatives
• Recommend budget allocation and scaling decisions based on ROI and lead quality
• Evaluate and optimize CPA, impression share, conversion rates, and funnel efficiency
• Build dashboards and reporting for marketing and executive stakeholders
• Partner with demand gen, content, and sales teams to align spend with ICP and revenue goals
• Design and run ongoing tests and experiments to improve performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed