About the position
At Trustmi, we're on a mission to eliminate socially engineered fraud by empowering organizations with our Behavioral AI Security solutions. Our platform detects and prevents social engineering attacks like Business Email Compromise (BEC) and Vendor Email Compromise (VEC), delivering unmatched fraud prevention, error reduction, and enhanced operational efficiency. By stopping fraudulent payments before funds are transferred, we help businesses safeguard their revenue and build trust in every transaction. We’re seeking a growth-minded Digital Marketer with a passion for cybersecurity to lead demand generation across digital channels. In this role, you’ll own the strategy and execution of paid media, SEO, GEO, and support the Head of Demand Generation in executing other digital campaigns to drive qualified pipeline. You’ll work closely with the Head of Demand Gen, content, and product marketing to translate technical value into compelling, conversion-optimized campaigns.
Responsibilities
- Launch and optimize multi-channel paid campaigns (LinkedIn, Google, display, retargeting, third-party media) targeting CISOs, security teams, and IT buyers
- Manage and evolve SEO/GEO strategy to grow organic traffic around security-related keywords and pain points
- In partnership with RevOps, own reporting across all digital efforts (traffic, CPL, qualified leads, pipeline, revenue) and deliver actionable insights
- Partner with Sales to align on lead quality, campaign performance, and funnel optimization
- Conduct A/B testing on landing pages, ad creative, CTAs to improve conversion rates
- Stay current on cybersecurity trends, audience behaviors, and competitors to inform campaign strategy
Requirements
- 3+ years in digital marketing, ideally for a B2B cybersecurity or SaaS company
- Strong track record running performance-based campaigns in LinkedIn Ads and Google Ads
- Hands-on experience with SEO tools (Ahrefs, SEMrush, etc.) and marketing platforms like HubSpot
- Familiarity with cybersecurity buyer personas and the enterprise sales cycle
- Data-driven mindset; confident building reports in Google Analytics, HubSpot, or similar tools
- Excellent communication and project management skills
- Ability to work in a fast-paced, agile environment where priorities may change quickly
- Self-starter with curiosity and drive to stay ahead in a fast-evolving industry
