About the position
In this role, you will drive the Marketing Analytics strategy and roadmap for ServiceNow. You will provide thought leadership in Customer and Partner Analytics, designing, building, and supporting Marketing Analytics by assimilating signals from multiple sources and presenting the information in a user-friendly way to stakeholders including Revenue, Marketing, GTM, Customer and Partner organizations, cross-functional users, and the leadership team. You will partner with the Customer organization, engineering team, and data instrumentation team to envision the best Marketing analytics capabilities and interfaces. Additionally, you will manage and improve the user experience of how stakeholders consume marketing information, develop unique insights about Customer and Partner through qualitative and quantitative research, and bring the promise of data science and machine learning to reality within Marketing Analytics. You will own the telemetry of Customer data, define and implement policies for data governance, and build a best-in-class team for data analytics, mining, and visualization. Your role will also involve partnering with peer leaders in the Analytics organization to develop cohesive Analytics Customer and drive a cultural change leveraging analytics and data science.
Responsibilities
- Drive Marketing Analytics strategy and roadmap for the company.
- Provide thought leadership in Customer and Partner Analytics.
- Design, build and support Marketing Analytics by assimilating signals from multiple sources.
- Present information in a user-friendly way to stakeholders.
- Partner with various teams to envision best Marketing analytics capabilities.
- Manage and improve the user experience of marketing information consumption.
- Develop and deliver unique insights about Customer and Partner through research.
- Implement data science and machine learning within Marketing Analytics.
- Own the telemetry of Customer data and define data governance policies.
- Build a best-in-class team for data analytics and visualization.
- Create Analytics with maximum adoption from stakeholders.
- Drive cultural change leveraging analytics and data science.
Requirements
- 12+ years of prior experience in Marketing (Customer and Partner Analytics).
- Experience in Business Intelligence, statistics, data science, and building Marketing Analytics programs.
- Exposure to the end-to-end Customer Management process.
- Experience in managing instrumentation and telemetry data from modern cloud platforms.
- 10+ years of experience in leading a team and working with cross-functional teams.
- Thought leadership and influencing skills in Customer Analytics.
- Exceptional verbal and written communication skills.
Nice-to-haves
- Experience in leveraging AI in work processes and decision-making.
- Exposure to end-to-end engagement life cycle.
Benefits
- Base pay of $226,500 - $396,400.
- Equity (when applicable).
- Variable/incentive compensation.
- Health plans including flexible spending accounts.
- 401(k) Plan with company match.
- Employee Stock Purchase Plan (ESPP).
- Matching donations.
- Flexible time away plan.
- Family leave programs.
