Sr. Dir, Product Marketing, Ad Sales

DIRECTV•New York, NY

9d•Hybrid

About The Position

DIRECTV Advertising is seeking a Senior Director of Product Marketing to join our Ad Sales team. The Product Marketing team is responsible for supporting the strategic positioning of advertising products and solutions throughout the entire product lifecycle and customer experience. We develop go-to-market strategies, sales materials, and thought leadership to support the successful adoption of advertising products in market. We are looking for a strategic, creative, driven leader to join our team! The Senior Director of Product Marketing will lead the product marketing and sales enablement functions, shaping how DIRECTV Advertising’s products are positioned, launched, and messaged in a rapidly evolving media landscape. This role is responsible for building and leading a high-performing team and serving as a strategic partner to Product, Sales, Strategy, Marketing, Analytics and Insights, and other stakeholder partners. The Senior Director will define go-to-market strategy, clarify product value propositions, and ensure DIRECTV Advertising’s offers resonate with advertisers, agencies and partners.

Requirements

7 – 10+ years of experience in Product Marketing, Marketing, or similar field.
Significant knowledge and understanding of advertising, media, and ad-tech.
Proven people leader, including managing and developing high-performing teams.
Exceptional communication and storytelling skills with the ability to convey complex ideas in an easily digestable way.
Passion for the evolving advertising industry and keeping up with relevant news and innovations.
Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization.
Ability to problem-solve; strong attention to detail in a fast-paced, multi-task necessary environment.
Comfort working in a cross-functional environment to ensure work gets done efficiently.
May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data.
Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.
This is a New York City, NY, based position that works both in-office (2 days/week) and remotely.

Responsibilities

Lead, mentor, and develop a team of high-functioning product and sales marketers.
Set the vision, priorities, and operating rhythm for the product marketing team, ensuring alignment with business objectives.
Lead go-to-market strategy, planning, and execution for our advertising, data, and technology suites, as well as cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features in-market.
Bring a deep understanding and point of view of the TV/CTV advertising industry, trends, competitive landscape and work to create value propositions for DIRECTV Advertising.
Partner closely with Product to influence product roadmaps based on market insights, advertiser needs, and competitive dynamics.
Ensure consistent messaging across sales materials, marketing campaigns, presentations, and internal/external communications.
Translate complex advertising, data, and tech capabilities into compelling, customer-centric stories.
Develop high-impact enablement tools—sales narratives, one sheets, objection-handling frameworks.
Ensure sales team and client-facing partners are trained on product capabilities, positioning, and competitive differentiation.
Act as a strategic connector across Product, Sales, Marketing, and Strategy to align priorities and drive execution.