Sr. Director Analyst, AI Marketing Strategy (Remote-US)

Gartner

16d • Remote

About The Position

Senior Director Analyst, AI Marketing Strategy About the role: Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Business and Technology Insights sector, establishing oneself as a credible voice within their designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner’s value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations. This Analyst sits within Gartner’s Marketing & Communications Tech Marketing practice and will guide CMOs and their teams in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B and B2C Marketing Leaders, this role will focus on AI leadership and strategy or marketing (including workflows, technology and readiness) and the AI / agentic AI transformation of marketing organizations. In addition, this candidate will be expected to cover various aspects of marketing technology through evaluative research such as Magic Quadrants/Critical Capabilities as well as Market Guides and Hype Cycles. The technology coverage will include but is likely not limited to AI. Successful candidates will leverage a deep understanding of CMO and marketing leaders (and their teams) to advise those roles in enterprise or upper midsize companies around: AI Strategy Help marketing leaders define a responsible, business‑aligned AI vision that clarifies how AI will enhance marketing outcomes, customer experience, and operational efficiency while ensuring governance, risk mitigation, and ethical use. Guide CMOs and their teams in prioritizing high‑value AI use cases across the marketing lifecycle—to deliver measurable business impact. Advise on organizational readiness for AI and Agentic AI and operating models by helping marketing leaders determine required talent, processes, data foundations, and cross‑functional collaboration to scale AI adoption. Marketing Technology Provide deep understanding of buyer needs, market trends and vendor strengths in one or more technology areas. Understand the opportunities and risks associated with AI agents and agentic AI across a range of different workflows and use cases. Determine ideal build/buy/partner approaches related to AI agents and agentic AI.

Requirements

• Experience as a CMO/marketing leader for both B2B (especially technology companies) and B2C companies, either corporate or for large business units.
• Bachelor's degree or equivalent experience; Graduate degree preferred
• 12+ years of relevant B2B and B2C marketing experience
• Experience in native and embedded AI technologies used across marketing activities
• An informed understanding of the challenges facing Marketing Leaders within the enterprise and drivers of business impact
• Extensive experience leading development and execution of marketing strategies, including go-to-market activities that drive enterprise growth
• Demonstrate executive presence; can immediately establish credibility with executives and additional stakeholders
• Strong organizational skills: ability to work under tight deadlines and produce high quality deliverables
• Demonstrate excellence in research and writing ability
• Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
• Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges
• Strong communicator who is able to explain complex concepts concisely and simply
• Subject matter expert comfortable presenting at large and small-scale speaking engagements
• Strong business and financial acumen
• Deep knowledge of the global and competitive landscape within subject area as well as the interplay in that market
• Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
• Learning agile and adept with navigating highly matrixed environments
• Ability to represent Gartner's research methodology and strategies effectively at all levels
• Willingness and ability to travel up to 25%

Responsibilities

• Deliver high-quality actionable advice to an executive client audience through a variety of media.
• Write evidence-based content that is clear and actionable.
• Create and deliver presentations for webinars and other client-facing Gartner events.
• Deliver outstanding sales and service support to retain and grow the Gartner business.
• Build credibility as an industry expert to represent Gartner research, methodology and strategy.
• Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
• Be a mentor and a coach by supporting more junior team members

Benefits

• Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
• In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
• Gartner believes in fair and equitable pay.
• A reasonable estimate of the base salary range for this role is 172,000 USD - 202,500 USD.
• In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan.
• Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.
• We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Director