About the position
The role involves developing and overseeing comprehensive performance marketing strategies aimed at achieving business growth and revenue goals. The candidate will lead the execution of multi-channel digital marketing campaigns, including paid search, social, display, and programmatic advertising. They will define, monitor, and optimize performance metrics to ensure maximum ROI and campaign efficiency, while collaborating with cross-functional teams to align performance marketing initiatives with broader business strategies. The position also requires effective budget management and the identification of opportunities for cost-saving and scaling impact. Additionally, the candidate will drive innovation by implementing advanced testing frameworks, exploring emerging technologies, and adopting new channels. Leadership and mentorship of the performance marketing team are essential, fostering a culture of collaboration and continuous improvement. Building and maintaining relationships with external agencies and vendors to ensure best-in-class execution and results is also a key responsibility.
Responsibilities
- Develop and oversee comprehensive performance marketing strategies to achieve business growth and revenue goals
- Lead the execution of multi-channel digital marketing campaigns, including paid search, social, display, and programmatic advertising
- Define, monitor, and optimize performance metrics to ensure maximum ROI and campaign efficiency
- Collaborate with cross-functional teams to align performance marketing initiatives with broader business strategies
- Manage and allocate budgets effectively, identifying opportunities for cost-saving and scaling impact
- Drive innovation by implementing advanced testing frameworks, exploring emerging technologies, and adopting new channels
- Provide leadership and mentorship to the performance marketing team, fostering a culture of collaboration and continuous improvement
- Build and maintain relationships with external agencies and vendors to ensure best-in-class execution and results
- Design and deliver globally integrated campaigns that align to segment priorities (SMB, Mid-Market, Enterprise) and business objectives
- Own the annual and quarterly campaign calendar, aligning product launches, growth priorities, partner programs, and major events
- Translate positioning and strategy from PMM into compelling campaign narratives, CTAs, and channel plans
- Oversee campaign performance measurement, aligning with growth and analytics teams on KPIs and marketing influence on pipeline and revenue
- Ensure consistency of message and creative across regions while enabling speed and flexibility to respond to local market needs
- Collaborate deeply with Product Marketing, Growth Marketing, Events, Field Marketing, and Brand to align on priorities, timing, and delivery plans
- Drive campaign cohesion across all surfaces, web, app, email, paid media, social, events, and partner channels
- Serve as a strategic partner to Commercial leadership, ensuring marketing is embedded as a driver of pipeline and market impact
Requirements
- Lead a high-performing team (and agency network) that delivers full-funnel content across all stages, from awareness to adoption
- Own development of thought leadership, case studies, solution briefs, social content, customer testimonials, and integrated content plays
- Partner with PMM and Sales to ensure every asset serves a purpose across GTM, sales enablement, lifecycle marketing, and executive engagement
- Integrate AI tools and performance data into content planning, testing, and optimization
- 18+ years of experience in global B2B marketing, integrated campaigns, and content strategy, ideally within fintech, SaaS, or platform-based ecosystems
- Proven track record building and scaling campaign operations for a global, matrixed marketing organization
- Deep experience creating content and marketing programs tailored to specific audience segments, buyer committees, and market stages
- Strategic, systems-oriented thinker with a hands-on bias toward execution and operational excellence
- Expert-level communicator with strong executive presence and storytelling instincts
- Experience leading marketing programs in two-sided marketplaces, especially where partner and co-marketing are key levers for growth
- Mastery of funnel performance measurement, campaign attribution, and content influence on revenue
