About the position
As the Senior Director, Digital Growth & Performance Marketing for Scholastic School Reading Events, you will define, champion, and lead the overarching growth strategy for our e-commerce businesses, including Book Clubs, Book Fairs eWallet and Share the Fair programs, Scholastic Dollars Catalog (SDC), and Storyvoice. This pivotal role is responsible for accelerating customer acquisition, optimizing the full digital marketing funnel, and driving significant revenue growth through innovative, data-driven performance marketing strategies. You will govern the strategic roadmap for all paid, organic social, affiliate, and influencer marketing initiatives, while also providing strategic oversight and collaboration on email/CRM and emerging digital channels. The ideal candidate is a visionary leader with a proven track record of architecting and scaling high-impact digital growth programs that deliver measurable business outcomes.
Responsibilities
- Define the multi-year vision and architect the strategic roadmap for digital growth and customer acquisition across all Scholastic School Reading Events e-commerce platforms.
- Govern the comprehensive strategy for all paid media, affiliate marketing, organic social, influencer marketing, and SEO initiatives.
- Champion a data-first approach, leveraging advanced analytics and market insights to continuously refine and optimize growth tactics.
- Build, lead, and strategically develop a high-performing team of Digital Growth and Performance Marketing experts.
- Provide executive guidance and mentorship on campaign execution, strategic budgeting, performance forecasting, and talent development.
- Forge critical strategic partnerships with senior leaders across various departments to ensure seamless integration of growth initiatives.
- Drive enterprise alignment on growth objectives and strategies, influencing cross-functional teams.
- Own the strategic development and execution of comprehensive digital acquisition programs.
- Define and oversee the strategic framework for influencer and affiliate marketing.
- Collaborate strategically with Digital Services to pioneer new content scaling efforts.
- Manage and optimize a million+ dollar paid marketing budget.
- Provide executive-level reporting on growth performance, budget allocation, and strategic recommendations.
- Pioneer and implement cutting-edge digital marketing technologies, channels, and business models.
- Drive continuous experimentation and optimization across all growth channels.
Requirements
- Minimum of 10+ years of progressive experience in digital growth or performance marketing.
- Proven track record of driving significant business growth through multi-channel digital marketing campaigns.
- Exceptional financial acumen with extensive experience in managing large marketing budgets.
- Strong executive presence and strategic influence with a demonstrated ability to lead diverse teams.
- Advanced analytical skills with the ability to translate complex data into actionable business insights.
- Demonstrated ability to manage multiple strategic priorities in a fast-paced environment.
- Passion for children's literacy and a profound commitment to Scholastic's mission.
