Sr. Director, Large Format Regional Accounts
About The Position
If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®—an everyday hustler with the essential energy to aim high, live fit, and go the extra mile wherever your goals take you. Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re Alani Nu—confident, colorful, and bringing main-character energy to every moment. SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re Rockstar®—a born rebel, raising the bar with mind-body energy and zero compromise. Together, we’re Celsius Holdings, Inc.—a global CPG company united by three powerhouse brands and one incredibly talented team. At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere. And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement. This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized. Reporting to the SVP, Large Format, the Sr. Director, Large Format Regional Accounts is a strategic and executional leader responsible for managing key Large Format retail relationships and leading a team of Key Account Managers. This role supports enterprise growth goals by executing customer strategies, building high-impact joint business plans, and aligning cross-functional initiatives across assigned channels of business. The Sr. Director, Large Format Regional Accounts will translate corporate direction into actionable retail plans, guide team performance, and act as a key liaison between field sales, internal stakeholders, and retail customers. This position requires a highly driven, customer-first leader with strong analytical capabilities, people development skills, and the ability to operate at both a strategic and tactical level.
Requirements
- 7+ years of experience in national or regional account management or sales leadership within the CPG or beverage industry, including team management experience.
- Proven ability to manage and grow large-format or convenience channel retail accounts.
- Experience working cross-functionally in matrixed organizations with exposure to Marketing, Finance, Supply Chain, and Field Sales.
- Bachelor's degree required
- Strong command of retail analytics tools (IRI, Nielsen, Power BI) and sales reporting systems.
- Excellent leadership, communication, and negotiation skills.
Nice To Haves
- MBA or advanced degree preferred.
Responsibilities
- Lead and coach a team of Key Account Managers to deliver executional excellence and customer satisfaction across national accounts.
- Support professional development, performance management, and succession planning within the Retail / Large Format Accounts team.
- Foster collaboration across internal departments and with senior leadership to ensure alignment on key initiatives.
- Oversee assigned national customer portfolios and lead strategic customer engagements with buyers and senior retail leaders.
- Develop and execute account-specific joint business plans, including volume forecasts, investment strategies, promotional calendars, and in-store execution standards.
- Ensure continuity between national strategy and retail execution, translating corporate priorities into tailored customer programs.
- Act as a conduit between SVP-level strategic planning and field-level execution.
- Collaborate with Finance, Marketing, Field Sales, and Operations to support pricing architecture, promotional planning, and supply chain efficiency.
- Partner with DSD network and distribution leadership to address execution gaps, drive performance, and identify growth opportunities.
- Own the forecasting process for assigned accounts, incorporating field inputs and aligning with supply planning/commercialization.
- Analyze performance using syndicated data (IRI, Power BI, Excel) to identify trends, surface insights, and adjust plans accordingly.
- Provide ongoing performance updates to executive leadership and suggest strategic adjustments based on market place trends.
Benefits
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year, subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
- The base salary range for this position is dependent on experience and location. The final offer will be determined based on job-related knowledge, skills, and qualifications. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).
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What This Job Offers
Job Type
Full-time
Career Level
Director
