Sr. Director Marketing & Communications

About the position

The Senior Director of Marketing and Communications will lead and oversee the MUSC Foundation’s marketing and communications strategies, ensuring alignment with the mission, vision, and goals for the MUSC Foundation, MUSC University and Health System. This leadership role, reporting into the Executive Director of Donor Experience, is responsible for developing, executing, and managing comprehensive marketing and communications plans to drive brand visibility, public relations, and stakeholder engagement. The individual will lead a team of marketing and communications professionals, collaborate with cross-functional teams, and represent the organization to external audiences.

Responsibilities

• Develop and implement a comprehensive communication and marketing strategy aligned with the organization's vision and objectives.
• Set communication and marketing goals, key performance indicators (KPIs), and metrics to measure success.
• Conduct market research and analysis to identify target audiences and market trends.
• Oversee the development and protection of the organization's brand identity and messaging across all channels.
• Manage brand reputation and address potential crises impacting the brand image.
• Oversee the development and execution of marketing campaigns across various channels, including digital marketing, social media, email, content marketing, print, and donor events.
• Manage marketing budgets and allocate resources effectively.
• Build and maintain relationships with key media contacts to secure positive press coverage.
• Develop and execute public relations strategies to manage the organization's public perception.
• Lead and manage a team of marketing and communications professionals, including public relations specialists, content creators, social media managers, and designers.

Requirements

• Proven experience in strategic marketing and communications planning, including digital marketing.
• Strong understanding of branding principles and brand management.
• Excellent communication and interpersonal skills, including the ability to effectively present information to senior leadership.
• Media relations experience and ability to manage crisis communications.
• Deep understanding of social media platforms and digital marketing strategies.
• Leadership and team management skills.
• Bachelor’s degree in marketing, Communications, Public Relations, or related field.

Nice-to-haves

• Master's degree in marketing, communications, public relations, or related field.
• 8-10 years of work experience.