About the position
We're looking for a builder - a leader who can design the systems that fuel discovery, connection, and conversion at scale. As Senior Director of Marketing, you'll architect the tools, processes, and operating frameworks that drive our campaign strategy, community-led initiatives, and creator-powered engagement. You'll lead the operational engine behind owned social, ambassador programs, influencer campaigns, customer experience, and data-driven community growth - turning grassroots energy into sustained business impact. This role blends growth marketing, marketing operations, systems thinking, and team leadership. You won't just advise - you'll build, activate, and optimize the full ecosystem that connects consumers to our mission in meaningful ways. This is a Hybrid, based in Venice/Downtown LA. Expected in-office 2-3 days/week.
Responsibilities
- Design scalable systems for ambassador engagement, creator campaigns, and grassroots activations.
- Partner with product and innovation teams to connect consumer feedback loops into campaign planning.
- Create processes for harnessing community insights - think product naming surveys, flavor feedback, early-stage concept testing.
- Lead evaluation and rollout of marketing platforms (e.g., Sprinklr, creator tools, affiliate tech).
- Translate consumer data into actionable campaign strategies and iteration models.
- Ensure tools empower campaign, community, and CX teams to deliver cohesive brand experiences.
- Build infrastructure for our ambassador and creator network - from contracts to content tracking.
- Develop scalable engagement models for user-generated content, affiliate programs, and paid campaigns.
- Measure impact and ROI across grassroots creator-driven initiatives.
- Guide evolution of the Yerb Concierge team into an outbound storytelling and relationship-building hub.
- Turn fan engagement (emails, DMs, letters) into fuel for campaigns, testimonials, and surprise-and-delight moments.
- Use CX data to inform campaign development, product feedback, and community strategy.
- Coach and grow a high-performing team across engagement marketing, tech ops, and platform strategy.
- Build 1-year campaign execution plans and 3-year team roadmaps tied to business growth targets.
- Balance internal capability-building with external agency support to enable scale.
Requirements
- 10-15 years in marketing ops, systems, or growth roles with experience in CPG or high-growth consumer brands.
- Fluency across marketing automation, CRM, social strategy, creator/affiliate tools, and CX platforms.
- Proven ability to connect grassroots and community-led efforts to measurable campaign results.
- Strategic thinker with execution chops - you can see the big picture and ship the work.
- Skilled in cross-functional collaboration across Campaigns, Product, Field, and Customer Experience.
- Track record of building infrastructure that supports agile, scalable campaigns.
- Comfortable building from scratch, optimizing on the go, and pivoting quickly when needed.
Benefits
- Comprehensive medical, dental, and vision plans
- Employee life and disability
- Mental health benefits
- Paid medical leave
- Paid company holidays
- Paid time off
- Opportunities for career growth and advancement
