Sr. Director, NBC & Peacock Marketing
About The Position
The Universal Television Entertainment team is seeking a strategic, culturally fluent Brand Marketing Sr. Director to help drive the development and activation of 360° brand campaigns for NBC and Peacock. This role will play a key part in shaping how scripted and unscripted series campaigns come to life across every touchpoint — from integrations and partnerships to platform presence and broader cultural moments. The Sr. Director, Brand Marketing will translate brand strategy into cohesive, insight‑driven campaign frameworks, partnering closely with cross‑functional teams to ensure brand consistency and excellence across creative, media, social, partnerships, product, and on‑platform experiences. This role will streamline how brand strategy integrates across the full marketing ecosystem, ensuring clarity, alignment, and high‑impact execution. This position is ideal for someone energized by pop culture, passionate about NBC and Peacock content, and skilled at turning insights and cultural narratives into compelling 360 brand storytelling that deepens audience connection on and off platform.
Requirements
- 8 years+ of relevant experience in Entertainment, Digital Media, and/or direct-to-consumer marketing.
- Experience and passion for building innovative 360-marketing strategies and campaigns.
- Comfortable making data-informed marketing decisions including reviewing and analyzing campaign performance data and optimizing creative accordingly.
- High degree of proficiency with Microsoft Office, including expertise in building clear, compelling presentation decks (PowerPoint) and professional written communication (Word, Email, Briefs).
Nice To Haves
- Passion for Entertainment, Media, and Pop Culture.
- Strong organizational, process, project management skills. Ability to seamlessly manage multiple projects simultaneously.
- Strong level of independence and efficiency.
- Highly-organized with strong storytelling and deck-writing abilities.
- Strong communication and interpersonal skills with the ability to interact with senior-level management, internally and externally.
- Excellent written and oral communication skills. Ability to communicate with technical and creative development team members.
- Highly innovative and creative with positive energy.
- Excellent presentation and analytical skills.
- Social media savvy and thorough understanding of both current and emerging digital platforms.
- Leader with a positive attitude who thrives in a collaborative work environment.
- Strategic and creative thinker who is a self-starter, flexible, and can function in a fast-paced environment.
- Strong understanding of media landscape.
Responsibilities
- Develop strategic, insight‑driven marketing campaigns for title launches across NBC & Peacock, grounded in a strong understanding of audience behavior, cultural trends, and platform performance data.
- Leverage consumer insights, audience research, and campaign performance reporting to inform marketing strategy, optimize creative, and drive real‑time pivots that improve campaign effectiveness.
- Synthesize complex data and insights into clear narratives, enabling teams and executives to quickly understand opportunities, challenges, and recommendations.
- Build best‑in-class storytelling materials and executive‑ready presentations, including comprehensive decks that clearly articulate campaign strategy, creative direction, performance results, and next steps.
- Serve as the central hub of information for assigned titles/campaigns, ensuring holistic alignment across programming, creative marketing, social, media, publicity, product, creative operations, and sales.
- Present strategies, creative, and analytical updates to internal stakeholders and external partners (e.g., Executive Producers, Showrunners, Studios, Production Companies, Talent) with clarity, professionalism, and confidence.
- Champion strong communication practices, ensuring all written, verbal, and visual communication upholds high standards of professionalism.
- Build and maintain productive, insight-rich relationships with audience insights, analytics, and research teams to deepen understanding of viewer behavior and competitive landscape.
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
