About the position
Thomson Reuters is seeking a talented product marketing leader to spearhead market awareness, innovation, and expansion of our industry leading Generative AI solutions. We are looking for a dynamic and influential leader with a passion for technology. If you fit this description, we would love to hear from you! Generative AI solutions are being rapidly adopted by legal professionals due to the productivity and efficiency gains they represent. CoCounsel is Thomson Reuters' premier Generative AI solution and is the focal point for our investment and innovation. As the Senior Director of Product Marketing, CoCounsel, you will be uniquely positioned to help grow our industry leading Generative AI solutions. This role has a tremendous impact on the segment's trajectory and plays a key role in coordinating product, sales, and marketing to maximize growth. We are looking for someone that is passionate about positioning and messaging that resonates with buyers, decision-makers, and law firm executives. Someone that is curious about technologies and industries. You seek to learn what differentiates your products from competitors and distill that information into simple, informative, and easy-to-understand stories. We are looking for an evangelist who loves the products they support and can energize and rally internal teams around a common cause. A leader with excellent management skills, capable of mentoring and leading a team of high-performing product marketers. Someone that is adaptable to the styles and needs of different stakeholders - sales, product management, marketing, and other go-to-market teams. They should be driven to position sales teams for success by creating quality materials that deliver clear stories through customer narratives.
Responsibilities
- Have close collaboration and partnership with the product team, marketing, and business partners to deliver compelling differentiated messaging and enable our sales channel with powerful visionary storytelling to drive sales pipeline targets, and sales effectiveness.
- Orchestrate successful product launches.
- Lead and mentor a high-performing team of product marketers.
- Create messaging and positioning strategies that drive growth.
- Identify and synthesize qualitative and quantitative feedback on products that develop a clear voice of the customer to internal stakeholders.
- Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
- Collaborate closely with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions.
- Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns.
- Identify long-term market and product opportunities based on data, research, and strategic analysis of our customers and their industries.
Requirements
- 10+ years in Product Marketing or related roles supporting a SaaS product
- Experience leading product marketing teams
- Proven ability to develop compelling vision and roadmap storytelling.
- Proven ability to establish a broad vision and take ideas from concept through to completion.
- Proven ability to set annual and quarterly plans and prioritize team projects and workload.
- Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy.
- Demonstrated prior experience setting and driving successful delivery of complex product marketing campaigns.
- Experience leading cross-functional agile teams to develop and execute go-to-market strategies and multi-channel marketing programs.
Benefits
- Comprehensive benefit plans including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Flex My Way policies designed to help manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year, and hybrid model.
- Culture of continuous learning and skill development to prepare talent for future challenges.
- Globally recognized and award-winning reputation for inclusion, innovation, and customer-focus.
- Flexible hybrid working environment (2-3 days a week in the office depending on the role).
- Two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
