Sr Director, Product Marketing

Adobe Systems Incorporated-posted 3 days ago

$175,000 - $365,900/Yr

Full-time

San Jose, CA

Publishing Industries

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We are looking for a strategic Product Marketing executive for Creative Cloud's desktop products. This leader will be responsible for the business, marketing and GTM strategy for our flagship digital imaging products such as Photoshop and Lightroom. They will be accountable for driving business results in collaboration with multiple cross functional teams including product, marketing, sales, and finance.

Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps
Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals
Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape
Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year
Conduct TAM, market share, competitive assessment
Define target audience and priorities, customer needs
Identify growth levers across product, GTM, geos, partnerships
Develop pricing & packaging strategies
Create marketing strategy
Establish value proposition and messaging
Design distribution strategies including partnerships and ecosystem
Formulate engagement strategy
Act as a change agent, guiding teams forward in a rapidly evolving environment

Strategic Product Marketing experience with desktop consumer or productivity software products
Passion for Creative Products and the Creative Industry
Deep understanding of professional design or photography communities, market trends and competitive landscape
GM mentality, 'owner-operator' working style
Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
Strong executive presence and excellent communication skills
Strategic problem solver who can identify and set short- and long-term strategic priorities
A drive to constantly optimize and improve, combined with a relentless focus on customer experience

Compensation reflects the cost of labor across several U.S. geographic markets
Pay range for this position is $175,000 -- $365,900 annually
Short-term incentives in the form of the Annual Incentive Plan (AIP)
Certain roles may be eligible for long-term incentives in the form of a new hire equity award

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