Sr. Director, Retail Operations

YETI CoolersAustin, TX
2dOnsite

About The Position

YETI is looking for a Senior Director, Retail Stores to lead the full retail strategy and commercial performance of our growing fleet of YETI stores across North America. Reporting to the SVP, Americas, this leader is accountable for creating an elevated, industry-leading consumer experience that drives revenue, profitability, and brand advocacy across every store. Grounded in deep understanding of consumer behavior and premium retail operations, this role will define the direction for store performance, lead and develop high-performing teams, and ensure YETI shows up with excellence in every interaction. This leader will own a consistent operational vision, strengthen omni‑channel integration, and steward the brand at retail.

Requirements

  • Bachelor’s degree with 15+ years of retail experience, including 10+ years leading multi‑store retail teams.
  • Proven ability to set and execute a premium retail strategy for a high-growth, consumer‑centric brand.
  • Strong track record in achieving retail KPIs, operational excellence, and driving P&L performance.
  • Deep understanding of customer journeys within an integrated omni‑channel environment.
  • Experience overseeing merchandising, inventory management, and asset protection.
  • Executive-level communication skills with the ability to influence and collaborate across functions.
  • Demonstrated success in coaching, developing, and leading large, distributed teams.
  • Ability to thrive in a fast-paced ‑paced environment and manage competing priorities.

Responsibilities

  • Own Growth & Operational Excellence
  • Lead the Retail Strategy
  • Drive Operational Execution
  • Lead & Develop High-Performing Teams
  • Strengthen Omni-Channel Integration
  • Shape Brand Presence in Stores
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