Sr. Email Marketing Manager

Sinch•Atlanta, GA

16h•$100,000 - $125,000•Remote

About The Position

Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! We’re looking for a Senior Email Marketing Manager to own and scale the end-to-end email lifecycle across Sinch Mailgun and Sinch Mailjet. This role is responsible for driving engagement, retention, and revenue through strategic, data-driven email programs.

Requirements

5+ years of experience in full lifecycle email marketing
Deep knowledge of email marketing best practices, industry trends, and regulations including CAN-SPAM and GDPR
Comfortable building emails in Parcel using a drag-and-drop email design system, but must have basic HTML experience
Strong understanding of lifecycle marketing in a PLG or SaaS environment
Working knowledge of HTML for email editing and troubleshooting
Experience monitoring deliverability and maintaining list health
Strong analytical skills with the ability to report on performance and translate data into action

Nice To Haves

Experience with Customer.io, Parcel, Goldcast, Asana, and Email on Acid; Salesforce Marketing Cloud (SFMC) is a plus

Responsibilities

Own the full email lifecycle for a PLG business across two brands, including lead nurturing, onboarding, retention, upgrade, and expansion campaigns
Own the end-to-end creation of email campaigns, from ideation and project management to copywriting, segmentation, execution, and reporting
Develop and maintain the overall email lifecycle strategy and email calendar
Build and execute localized and personalized GTM campaigns using logic and customer data to tailor messaging by lifecycle stage, plan type, and behavior
Manage webinar and virtual event promotion campaigns
Regularly collaborate with TAMs, product, product marketing, data, support, marketing, and growth teams on customer initiatives
Design and run A/B tests; report on campaign performance, insights, and areas for improvement
Track and report ARR influenced by email campaigns
Monitor sending domain health, deliverability, and maintain audience list health through ongoing segmentation, suppression, and hygiene practices
Send recurring, localized, blog newsletters and customer newsletters
Monitor and manage replies from campaign sends and route support-related inquiries to the appropriate teams

Benefits

STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

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