About the position
The Senior Event Marketing Manager, LUXURY, is primarily responsible for leading and executing luxury trade-focused events, while also supporting the broader DFC event strategy to ensure luxury brand representation is distinct and elevated within multi-branded experiences. This individual will play a key role in connecting with customers, influencers, and key industry segments through events that embody opulence, refinement, and emotional resonance. The ideal candidate is highly organized, detail-oriented, and deeply passionate about crafting memorable experiences that resonate with discerning luxury audiences. As the Senior Event Marketing Manager, LUXURY, you will lead all aspects of event planning, coordination, and execution for the LUXURY branded trade-focused engagements. From selecting venues to managing vendor relationships, you will ensure seamless logistics and unforgettable experiences that align with each brand and business goals. You will collaborate with cross-functional teams to deliver events that resonate with customers and influencers, while also managing budgets and optimizing costs to maximize impact. To exceed the expectations of affluent clients. The planner's role demands impeccable attention to detail, creativity, and the ability to handle complex logistics with grace and sophistication.
Responsibilities
- Develop comprehensive event plans, managing logistics from concept to completion.
- Coordinate with site event planners, vendors, and internal teams to ensure seamless execution.
- Select and secure venues, arrange travel, and oversee all logistical elements to create exceptional event experiences.
- Develop unique and luxurious event concepts tailored to the client’s desires and brand.
- Identify, negotiate, and manage vendor relationships for catering, transportation, hotels, and event rentals.
- Ensure vendors meet contract requirements and deliver high-quality services.
- Monitor vendor performance during events, addressing any issues that arise to maintain smooth operations.
- Negotiate contracts with vendors, ensuring value for money while maintaining quality and luxury standards.
- Develop and manage event budgets, tracking expenses and optimizing costs to ensure high-quality execution without compromising financial efficiency.
- Oversee all aspects of event setup, execution, and teardown, ensuring smooth operations and a positive experience for attendees.
- Assist in creating marketing materials and invitations that reflect the luxury and exclusivity of the event.
- Collaborate with internal teams, including sales, brand, product, channel marketing, and B!G, to align event logistics with business objectives.
- Gather feedback and analyze event performance, identifying areas for improvement and opportunities to enhance future events.
Requirements
- Bachelor’s degree in marketing, business, or a related field preferred.
- 10+ years minimum in marketing, preferably with a focus on event management.
- In-depth knowledge of luxury event trends, high-end vendors, and premium venues.
- Exceptional written and verbal communication skills.
- Proven experience in planning, organizing, and managing a wide range of events.
- Ability to manage complex projects and relationships with vendors, including negotiating contracts and overseeing quality delivery.
- Skilled in managing event budgets, optimizing costs, and ensuring high-quality results.
- Able to influence and work collaboratively with cross functional teams in a matrixed organization.
Nice-to-haves
- Impeccable taste, style, and an eye for design and aesthetics.
- Flexibility to work nights, weekends, and holidays as needed for events.
Benefits
- Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs.
- Resources for mental, physical, and financial wellbeing.
- LinkedIn Learning access; internal opportunities to work on projects cross-company.
- Four employee-led and self-directed Business Resource Groups.
- Paid volunteer day annually.
