Sr Event Marketing Manager

Adobe

About The Position

The Senior Event Marketing Manager will lead the strategy, execution, and evolution of Adobe’s first‑party (1P) and third‑party (3P) event portfolio, reporting tor the Senior Director, Executive Engagement & Marquee Events. This role is responsible for elevating event execution from tactical delivery to a disciplined, business‑driven function—defining standards, building scalable models, and ensuring events consistently deliver against business objectives. This leader will operate as a trusted partner across Marketing, Sales, and regional teams, bringing rigor, clarity, and excellence to how Adobe plans and delivers high‑impact events. AI Forum Leadership & Execution Lead and optimize the team implementing the U.S. AI Forum program, owning end‑to‑end delivery across planning, budgeting, vendor management, and execution. Manage key vendors effectively, including budget development, tracking, and optimization. Own and drive all key event decisions to ensure consistent, high‑quality execution aligned with business priorities. Build a “1P Event‑in‑a‑Box” execution model to support Year 2 of the AI Forum, enabling repeatable, scalable delivery. Scalable Execution & Vendor Strategy Develop a global vendor execution framework, defining how internal and external resources are leveraged to scale 1P events efficiently across regions. Build and maintain a strong global bench of event vendors, supported by clear playbooks, templates, and standards. Establish a repeatable, methodical approach to first‑party event execution that can be adopted globally. Portfolio Strategy & Planning Partner with leadership to develop a three‑year strategic plan for Adobe’s event portfolio, aligning investments with business impact, scale, and long‑term growth. Help define and document what “event marketing excellence” looks like at Adobe—establishing clear roles and responsibilities, decision frameworks, and execution standards. Evolve the function beyond logistics and execution to focus on the business of event marketing, including impact measurement, scalability, and operational rigor. Team Leadership & 3P Event Oversight Help build and mentor a high‑performing team of event marketers across both first‑party and third‑party programs. Lead execution across 3P events, serving as the point person until additional headcount is hired, and potentially owning both 1P and 3P programs long term. Act as a trusted partner to leadership, providing clear recommendations, solid judgment, and consistent follow‑through. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Responsibilities

Lead the strategy, execution, and evolution of Adobe’s first‑party (1P) and third‑party (3P) event portfolio
Elevate event execution from tactical delivery to a disciplined, business‑driven function—defining standards, building scalable models, and ensuring events consistently deliver against business objectives.
Operate as a trusted partner across Marketing, Sales, and regional teams, bringing rigor, clarity, and excellence to how Adobe plans and delivers high‑impact events.
Lead and optimize the team implementing the U.S. AI Forum program, owning end‑to‑end delivery across planning, budgeting, vendor management, and execution.
Manage key vendors effectively, including budget development, tracking, and optimization.
Own and drive all key event decisions to ensure consistent, high‑quality execution aligned with business priorities.
Build a “1P Event‑in‑a‑Box” execution model to support Year 2 of the AI Forum, enabling repeatable, scalable delivery.
Develop a global vendor execution framework, defining how internal and external resources are leveraged to scale 1P events efficiently across regions.
Build and maintain a strong global bench of event vendors, supported by clear playbooks, templates, and standards.
Establish a repeatable, methodical approach to first‑party event execution that can be adopted globally.
Partner with leadership to develop a three‑year strategic plan for Adobe’s event portfolio, aligning investments with business impact, scale, and long‑term growth.
Help define and document what “event marketing excellence” looks like at Adobe—establishing clear roles and responsibilities, decision frameworks, and execution standards.
Evolve the function beyond logistics and execution to focus on the business of event marketing, including impact measurement, scalability, and operational rigor.
Help build and mentor a high‑performing team of event marketers across both first‑party and third‑party programs.
Lead execution across 3P events, serving as the point person until additional headcount is hired, and potentially owning both 1P and 3P programs long term.
Act as a trusted partner to leadership, providing clear recommendations, solid judgment, and consistent follow‑through.