Sr. Field Marketing Manager (Enterprise + Channel)

Cogent Security

19d

About The Position

Cogent is building a world-class marketing team, and we're looking for smart, fast, exceptional people who are committed to our mission, eager to learn, and bring a spark of creativity that sets us apart. As an early marketing hire, you'll have an immediate, highly visible impact. We're a results-driven team where every initiative is aligned with pipeline creation and business outcomes. If you find yourself obsessing over the pipeline impact of an event, reveling in the details that turn a good dinner into a great pipeline engine, and running retros before the venue invoice even hits, you've found your team. You'll own field programs that create high-quality enterprise pipeline: executive programs, strategic events, regional plays with AEs, and partner co-marketing. You bring structure and creativity to programs that get the right buyers in the room and move deals forward.

Requirements

3-5+ years in B2B field marketing, with meaningful enterprise experience.
Strong event operator: you can run programs end-to-end and thrive in ambiguity.
Experience partnering tightly with sales teams and aligning programs to account plans.
Comfortable working with channel partners and co-marketing motions.
Excellent project management and communication.

Nice To Haves

Cybersecurity domain experience (preferred, but not required if you've done enterprise tech well).
Experience with executive programs: CISO breakfasts, peer groups, advisory councils.
Familiarity with tools like Salesforce, Marketo/HubSpot, Splash, 6sense/Demandbase.

Responsibilities

Enterprise Field Programs Run executive dinners, roundtables, and small-format CISO/VM leader programs.
Build regional field plans with Sales: target account lists, goals, offers, follow-up motions.
Own major event strategy and execution (RSA, Black Hat, relevant regional events), including meetings programs.
Partner Field Marketing Create repeatable partner event kits: agenda, talk tracks, landing pages, follow-up.
Coordinate co-sponsored events and partner roadshows aligned to pipeline goals.
Enable partners with the right assets and plays to generate through-partner demand.
ABM & Account Acceleration Coordinate ABM-lite plays: invites, gifting (where appropriate), exec outreach support, and deal acceleration events.
Work with demand gen to retarget event attendees and target accounts.
Operations & Measurement Own field marketing calendar, budgets, vendors, and logistics.
Track event ROI tied to pipeline, meetings, and progression.
Run retro reviews and iterate.