About the position
As the Sr. Field Marketing Manager for North America, you will collaborate and work directly for the NAMER Sales Organization, reporting to the VP of NAMER Marketing to build and execute cross-NAMER integrated marketing plans that drive pipeline and revenue goals for each North America region and for the overall company. You will closely partner with our global marketing teams, client success, sales as well as agencies to build and drive these integrated plans and execution cross NAMER including project managing the plans end to end including progress reports and results. The most critical aspect of this role is building rock-solid relationships with the sellers in your territory as well as the sales leaders. You will provide strategic guidance on territory marketing plans and tactics to produce new opportunities to sell Rimini Street products. Also, as the key link between corporate and North America marketing, you will ensure strong integration and communication between teams, consistent messaging, unified branding and effective leverage of corporate tools, campaigns, and deliverables across the North America regions.
Responsibilities
- Develop strategies and execution plans for NAMER integrated campaigns, and work with NAMER campaigns team to produce tactics and programs that drive leads and pipeline based on sales input.
- Interlock with regional field marketing leaders in other regions and within NAMER to ensure agreement on cross priorities, adjusting as required by changing market conditions and emerging opportunities.
- Own cross-NAMER success metrics (leads and pipeline) and report out to marketing leaders, sales leaders and GM’s.
- Monitor and drive lead actions and velocity, ensuring NAMER Marketing meets/exceeds goals in SALs & pipeline.
- Drive audience acquisition and targeting for flagship events (Streetlight series, 3rd party events, etc), work with sales to develop regional event strategy in collaboration with NAMER events team.
Requirements
- 10+ years previous marketing experience including field marketing, with specific experience in demand generation/campaign management leadership at B2B technology companies.
- A successful candidate will have a proven history of developing marketing strategies to drive revenue in the field; creating compelling content and programs, strong knowledge of marketing campaign and event best practices and all digital channels.
- A natural inclination to measure the effectiveness of marketing activities, strong project management skills, attention to detail and the ability to continually innovate and track many moving parts is a must.
- A breadth and depth experience in strategically developing a campaign plan and executing integrated, ROI-driven marketing and pipeline generation programs in NAMER.
- A deep understanding of the customer lifecycle to build out campaigns that follow the buyers journey.
- SUPERIOR communication skills, and ability to confidently develop and drive strategy across many tenured sales leaders/AEs – not afraid of conflict or influencing leaders at all levels.
- Experience with marketing automation & CRM platforms a plus (preferably with Marketo and Salesforce).
- Strong analytical abilities. You love working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization.
- Ability to hit the ground running and thrive in a dynamic, fast-paced, environment where you may have to wear multiple hats.
- Organization and time management skills, rigor, attention to details.
Benefits
- Medical, Dental, and Vision insurance
- Disability insurance
- Paid Parental Leave
- 401(k) program
- Generous Paid time off (PTO)
