Sr. Journey Manager, Lifecycle Marketing

Everpure•Santa Clara, CA

1d•Onsite

About The Position

We’re in an unbelievably exciting area of tech and are fundamentally reshaping the data storage industry. Here, you lead with innovative thinking, grow along with us, and join the smartest team in the industry. This type of work—work that changes the world—is what the tech industry was founded on. So, if you're ready to seize the endless opportunities and leave your mark, come join us. THE ROLE As a Journey Manager, you will be the architect of high-impact buyer experiences, transforming complex campaign strategies into seamless, cross-channel micro-journeys. Sitting within Growth Marketing, you’ll bridge the gap between strategy and execution to ensure our messaging resonates from awareness to sale. You’ll collaborate with Campaign, Channel, and Marketing Operations teams to accelerate pipeline and improve stage progression across the global Everpure ecosystem. In close partnership with Marketing Operations—who own audience architecture, segmentation, and system execution—you will define the journey logic, sequencing, and experience design that bring these programs to life. Your mission is to ensure every prospect interaction is sequenced, measurable, and optimized for maximum impact.

Requirements

Strategic Marketing Expertise: Deep experience in B2B demand generation, campaign design, or marketing automation, with a proven ability to translate high-level business goals into structured execution plans.
Technical Proficiency: Advanced hands-on experience with Marketo and Salesforce, alongside a strong understanding of how to leverage tools like 6sense, Drift, and Outreach to orchestrate multi-touch journeys.
Analytical Rigor: A data-first mindset with the ability to interpret complex lifecycle metrics and communicate actionable insights to stakeholders across the organization.
Collaborative Leadership: Exceptional communication skills with the ability to influence cross-functional teams and champion journey-based thinking in a fast-paced, global environment.

Responsibilities

Design Journey Frameworks: Define and evolve macro-journey frameworks for Everpure’s priority buying groups, outlining lifecycle stages, engagement objectives, and progression pathways from awareness through sales engagement.
Architect Cross-Channel Experiences: Architect Cross-Channel Experiences: Design and activate micro-journeys that synchronize Paid Media, Email, Web, Field Marketing, and SDRs into a single, cohesive buyer experience. Own the experience layer of the journey, including sequencing, messaging alignment, channel roles, and handoffs that drive deeper engagement.
Drive Pipeline Velocity: Define precise entry/exit criteria and "next-best-action" logic to ensure prospects move efficiently through the funnel, directly impacting global pipeline growth.
Orchestrate Global Activations: Lead cross-functional kickoffs to align diverse teams on execution timing and responsibilities, ensuring consistent messaging across all Everpure priority buying groups.
Optimize Journey Performance: Partner with Analytics to monitor journey health and funnel velocity, using data-driven insights to refine channel mix and messaging sequencing.
Govern Journey Integrity: Establish and reinforce global standards for journey design, managing interdependencies to minimize buyer fatigue and maximize the scalability of the Journey Center of Excellence.

Benefits

Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
Team: We build each other up and set aside ego for the greater good.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume