Sr. Lifecycle Marketing Manager

Prodege•El Segundo, CA

13h•$135,000 - $158,000•Hybrid

About The Position

Strategic Imperative: The Sr. Manager, Lifecycle Marketing is a critical growth leader responsible for driving member engagement, retention, and lifetime value across Prodege’s multi-brand ecosystem. This role owns the end-to-end lifecycle strategy across onboarding, engagement, retention, churn prevention, and reactivation, translating member behavior into scalable, data-driven programs that build habit, loyalty, and revenue. Operating across up to eight consumer brands, this role directly influences core business outcomes including member retention, revenue growth, deliverability health, and brand strength. By combining strategic lifecycle design with hands-on execution across email, push, in-app, and onsite channels, the Sr. Manager ensures Prodege delivers personalized, timely, and high-impact member experiences at scale. Prodege: A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences. As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today! This role is seeking someone in or near Los Angeles, CA area as our HQ is in El Segundo, CA and is Hybrid. Primary Objectives (Job in a Nutshell) Own and evolve lifecycle marketing strategy across the full member journey and across multiple brands Build scalable, automated lifecycle systems that drive activation, engagement, retention, and LTV Lead multi-channel campaign execution across Email, Push, In-App, and onsite placements Advance segmentation and personalization using behavioral and transactional data Establish rigorous experimentation, measurement, and reporting practices Ensure strong deliverability, IP health, and technical execution for email programs Act as a senior lifecycle subject-matter expert and cross-functional partner

Requirements

Bachelor’s degree in Marketing or related field.
Five or more (5+) years of experience in lifecycle, retention, CRM, or B2C marketing
Three or more (3+) years of hands-on experience with Salesforce Marketing Cloud or similar enterprise platforms
Two or more (2+) years of experience with Airship or similar mobile marketing platforms
Deep working knowledge of Email, Push, In-App, and SMS channels
Strong analytical mindset with experience designing and interpreting experiments
Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript
Proven experience executing large-scale email campaigns and IP warmups
Ability to operate in fast-paced, highly collaborative environments

Nice To Haves

Masters’s degree in Marketing or related field
Experience with Braze
Familiarity with rewards, loyalty, or gamified engagement models
Experience managing lifecycle programs across multiple brands at scale
Working knowledge of Excel, Jira, and design tools such as Dreamweaver
Experience with email deliverability and CAN-SPAM compliance best practices

Responsibilities

Own lifecycle strategy across onboarding, engagement, churn prevention, and reactivation
Translate business and growth objectives into lifecycle frameworks that drive activation, retention, and lifetime value
Identify high-impact moments in the member journey and design programs that reinforce earning behavior and long-term engagement
Ensure lifecycle programs align with brand positioning while scaling across multiple brands
Build, launch, and manage automated lifecycle workflows across Email, Push, In-App, and onsite placements
Develop modular, repeatable campaign frameworks to support scale, speed, and consistency
Execute high-volume, large-scale email campaigns reaching millions of members across brands
Personalize campaigns using dynamic content, behavioral triggers, and advanced scripting
Segment member audiences using behavioral, transactional, and engagement data
Partner with analytics and data teams to define attributes, triggers, and lifecycle logic
Champion personalization strategies that balance relevance, scale, and operational efficiency
Design and execute A/B tests and holdout experiments across lifecycle programs
Optimize messaging, timing, frequency, incentives, and channel mix to drive incremental lift
Define and track success metrics across the funnel from impressions through revenue
Analyze performance and share actionable insights with stakeholders and leadership
Strategize and execute email IP warmups for new brands to ensure optimal deliverability
Monitor sender reputation, inbox placement, and compliance best practices
Partner with technical teams to resolve deliverability or infrastructure issues
Oversee lifecycle initiatives across multiple brands, ensuring consistency with brand-specific nuance
Partner closely with Product, Engineering, Creative, and Analytics teams to align lifecycle efforts with roadmap priorities
Manage and prioritize high-volume requests through Jira and other workflow tools
Act as a senior lifecycle SME across the broader Growth organization

Benefits

Prodege offers a comprehensive benefits package to US Full-time employees including medical, dental, vision, STD, LTD and basic life insurance.
Employees receive flexible PTO, as well as paid sick leave prorated based on hire date.
US Employees have eight paid holidays throughout the calendar year.
Employees receive an option to purchase shares of Company stock commensurate with their position, which vests over four years.

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